Hannah Reitze

For **WEID Immobilien**, a new brand identity was created that makes the company's values visible and translates the world of real estate in a high-quality, calm, and authentic way. The goal was a brand that builds trust, conveys value, and remains approachable at the same time.

The result is aholistic rebrandingwith a clear visual language, a new **website**, and various **high-quality print materials**. From typography and color palette to materiality and feel, every touchpoint was consciously considered so that the brand's quality is not only visible but also tangible.

Analog applications, in particular, play an important role. High-quality materials, precise craftsmanship, and restrained design create an image that consistently carries forward WEID Immobilien's values and makes the company's aspirations tangible on all levels.

For thefamily café Kuckuck & Eselin Münster, I developed a comprehensivebrandingand the visual concept for thewebsite**, and implemented the online presence in Squarespace. The goal was to create a brand that immediately conveys the special atmosphere of the place: warm, high-quality, inviting, and with its own character. My task was to visually translate the **concept of the family caféin such a way that it is clearly positioned, builds trust, and consciously differentiates itself from typical, often childish, gastronomy appearances. For this, I defined the brand direction and developed a harmonious appearance with a logo, color palette, typography, image concept, graphic elements, and aconsistent design systemthat works both in thedigital presenceand inprint applications(further communications included e.g., business cards, shop signs, gift vouchers & T-shirt design).This resulted in a brand that is not only aesthetically convincing but makes the place tangible even before the first visit.

ForDressler Metallverarbeitung**, I developed a **brandingthat clearly communicates the company's values and character to the outside world: precise, technical, reliable, and modern. The goal was to create aprofessional visual appearancethat makes the quality of work visible, builds trust, and positions the company in a contemporary way. My task was to translate Dressler's identity stylistically to create a cohesive look with clear recognition. For this, I defined the brand direction and developed a consistent design system with color palette, typography, image concept, graphic elements, and asocial media template for Adobe Expressthat supports clear and uniform communication in the digital space. Additionally, I designedprint applicationssuch as job advertisements and business cards. The result is an appearance that is both functionally and visually convincing, strengthening the company's professionalism across various touchpoints.