Hannah Gorton

During my time as a content writer for the marketing team within Virtual College, I had the opportunity to develop my writing ability by working on a vast range of content, including: blog posts, articles, guides, website copy, press releases, interviews, scripts, awards submissions, conference applications and seminar discussions.

- Researched current trends and industry-related topics to develop ideas for relevant content.

- Discussed content gaps with internal teams (tech/sales/leadership), to understand what was needed for the business to maintain their industry-leading expertise.

- Created a range of content and copy based on what was required.

- Edited and proofed content from others before publication.

- Coordinated with the graphic designer to create infographics and social media posts.

- Updated content on the website using a CMS.

- Worked with the marketing manager to establish a content creation and social media calendar.

I worked as part of a team writing engaging content for bespoke learning experiences which helped people achieve their potential.

- Researched a broad variety of complex topics to author informative and factual material.

- Worked closely with clients and subject matter experts to ensure content was correct and essential.

- Utilised collected factual material to write engaging and easy-to-understand courses with the learner at the forefront of the experience.

- Collaborated with members of the team to conceptualise and prototype ideas.

- Liaised with designers to ensure that illustrative content was of a high standard and appropriate for the subject matter.

- Ensured courses were fully proofed and quality checked before release.

- Researched emerging trends and technologies and discussed new ideas with the team.

- Worked with stakeholders and project managers to establish project scope and timescales in a kanban environment.