Freelancer profile translated to English.

Description

I specialize in perceptual analysis and strategic positioning for creative, lifestyle, and cultural brands.

My approach involves identifying perceptual mechanisms, image inconsistencies, and the most coherent and differentiating brand territories to help projects clarify their identity and enhance their perceived value.

I work on, among other things:

• Brand positioning,

• Perceptual coherence,

• Verbal and narrative identity,

• Lifestyle direction,

• Segmentation,

• As well as issues of brand projection and desirability.

I develop in-depth strategic audits that combine branding reflection, consumer perception psychology, and contemporary cultural analysis.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Hharmony
Manager
FASHION AND COSMETICS
June 2015 - August 2020 (5 years and 2 months)
I managed a company specializing in the wholesale of cosmetic products, where I was responsible for business development, supplier relationship management, and overseeing distribution operations with professionals and resellers. My role also included supervising purchasing, inventory, logistics, and product positioning strategy in the market. I negotiated with business partners and ensured the overall smooth operation of the business to guarantee a competitive offering adapted to customer needs.