About Hanna
I’m a committed brand and communications leader specialising in building brand equity and driving business results in sustainability, innovation, and purpose. I thrive in fast-paced, high-growth environments, combining strategic leadership with hands-on impact. My strategy experience includes leading global brand storytelling and partnership marketing for The Ocean Cleanup across five continents. I’ve co-branded storytelling with international partners like Coldplay, The Coca-Cola Company, Société Générale, and Kia Motors. I’ve directed high-impact campaigns (like #TeamSeas, which raised $30M), managed complex partner ecosystems, and enhanced executive visibility. My passion for brand management lies in understanding what drives engagement, conversion, trust, and influence. I’m a collaborative, solution-focused leader who believes in unlocking potential through trust, empowerment, and clear direction while uniting teams to achieve ambitious goals.
English
Native or bilingual
Dutch
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- Evergreen CommunicationsFreelance Communications ConsultantDecember 2025 - Today (6 months)At Evergreen Communications, I aim to help purpose-driven businesses advance their mission through strategic branding and communications consulting.
- The Ocean Cleanup;Head of Brand and Partnership MarketingMarch 2024 - February 2025 (11 months)Rotterdam, Netherlands• • Led a global Brand & Partnership Marketing team to execute multi-year communications and marketing initiatives across the U.S., Latin America, Southeast Asia, South Korea, and Europe, acquiring, expanding and strengthening long-term partnerships.• • Orchestrated cross-functional campaigns with Sustainability, Research, Funding, and Marketing to uncover new opportunities and ensure narrative consistency with impact goals.• • Launched product collaborations and delivered regional initiatives that exceeded benchmarks in reach, engagement, and sentiment.• • Built The Ocean Cleanup's first trademark licensing programme, co-branded identity system and partnership marketing playbook to ensure creative consistency and legal integrity across partnerships.• • Launched Coldplay Limited Edition LP: 32M impressions, 6.9% LinkedIn engagement, 885 media mentions, 2B+ reach (organic)
- The Ocean Cleanup;Brand Activation ManagerDecember 2020 - February 2024 (3 years and 2 months)Rotterdam, Netherlands• • Managed high-impact multimedia content, including web, social, and video, in partnership with in house creatives and global agencies, driving audience engagement and brand visibility.• • Developed and maintained localised communication toolkits for international business development teams, supporting consistent and relevant outreach.• • Authored and edited web content, press releases, newsletters, and campaign collateral to strengthen brand storytelling and stakeholder engagement.• • Trained and coached global teams in brand narrative, tone of voice, and on-brand behaviour to ensure cohesive, values-driven communications across diverse markets and integrated brand coaching in the onboarding programme together with the People & Culture team.• • Created internal communication systems and brand governance tools to safeguard consistency across all public-facing channels and internal assets.
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Education
- Strategic BrandingLondon Business School Executive Education;2024Strategic Branding
- Sustainability: Strategies and Opportunities for IndustryMIT Professional Education;2023Sustainability: Strategies and Opportunities for Industry