Han Min Lee

Key Responsibility

• Oversee the development and implementation of Piccoma, both WEB/APP

• Spearheaded the overall strategy and operations for Piccoma in the European market, driving its transformation into the leading manga platform in the EU.

• Partnered with the CEO to develop a five-year strategic growth plan, targeting a doubling of the business size within the EU.

• Directed performance marketing strategies to optimize user acquisition and retention, leveraging advanced campaign performance analysis across digital platforms.

• Oversaw the design and launch of new content, ensuring alignment with market trends and user preferences.

• Enhanced app UI/UX, improving customer satisfaction and engagement through cross-functional collaboration.

• Lead, mentor, and develop the digital platforms team to achieve high performance.

• Conduct regular performance reviews and provide coaching to team members.

K-Culture Panel speaker for Vivatech.

Mainly about digital manga market and K-Culture development in France.

• Managed strategic investments in cutting-edge technologies including blockchain, AI, and AR/VR.

• Evaluated and screened 200+ startups, delivering a positive ROI that surpassed industry benchmarks.

• Directed NC's blockchain strategy, driving innovation in game economies and digital assets.

• Developed early-stage business models for PURPLE, transitioning the platform into a cross-platform gaming hub and PC game distributor.

• Secured high-profile partnerships with Sony Interactive Entertainment, introducing globally renowned titles to the Korean market.

• Implemented strategic initiatives that expanded PURPLE's ecosystem with features like cross-play, cloud saves, and achievement systems, increasing user retention and engagement.