Freelancer profile translated to English.

Description

Passionate about Data and Digital Marketing, with my 10 years of experience, I have a perfect mastery of the entire advertising chain, branding and performance, B2C and B2B, and all traffic acquisition levers. I have supported dozens of brands on various issues (Total Direct Energie, Bouygues Telecom, Booking, Hello Bank, Sixt, Velux...)

My expertise:

- Performance traffic acquisition across all acquisition levers: SEA/SEO, Affiliate Marketing, Social Ads, Display, Retargeting/Remarketing, Emailing, SMS Push, Push Notification.

- Management of media budgets and KPIs (CAC, CPA, CPL, CPC, CPV...etc).

- Management of vendor pitches (agencies, consulting firms, tech solutions, ad networks..).

- Audit and strategic recommendations to gain efficiency (saving logic) or boost orders (incremental logic).

- Internalization of acquisition levers: audit, forecast, internalization recommendation, recruitment of trader team, launch of new structure and ongoing.

- Development of performance tracking dashboards for operational teams or top management (data viz tools or excel/ppt).

- Campaign performance analysis: Google Analytics, ROPO effect (in-store purchases), econometric and marketing mix modeling studies, contribution/attribution studies...

- Federation and management of teams in a multicultural context.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Horace
Head of Growth
FASHION AND COSMETICS
September 2023 - Today (2 years and 9 months)
Paris, France
Traffic Acquisition Social Networks Paid Media CRM Digital Communication Web Marketing Strategy
SEPHORA
Head of Omnichannel Media & Performance Marketing
FASHION AND COSMETICS
November 2021 - September 2023 (1 year and 11 months)
Neuilly-sur-Seine, France
- Management of the traffic acquisition strategy for e-commerce sites in Europe and the Middle East, and physical stores
- Redesign of performance measurement dashboards
- Team management
Traffic Acquisition Digital Communication Web Marketing SEA Social Networks Affiliate Marketing Display Team Management Web Analytics Data Visualization
Bouygues Telecom
Digital Media Manager - Acquisition Manager
TELECOMMUNICATIONS
February 2016 - October 2021 (5 years and 8 months)
Meudon, France
Management of Bouygues Telecom's traffic acquisition strategy
Management of media and creative agencies
Management of a team of Traffic Managers
Internalization of acquisition levers: affiliate marketing, SEA, Social.
Measurement of campaign effectiveness
Attribution and contribution study
Marketing mix modeling analysis
Training of internal managers on digital marketing
Consulting for various departments on their online media buying strategy
Acquisition Manager Web Marketing SEA Display Social Networks Affiliate Marketing Traffic Management Google AdWords Google Analytics Google AdSense Data Visualization Digital Communication Media Advertising Business Analysis Web Marketing Strategy Web Marketing Training Team Management Emailing Data Analysis Consulting Facebook Marketing Facebook Email Marketing Project Management

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Web Marketing & Omnichannel Project Manager
Media Institute
2013
Data, webmarketing, achat média, CRM
Master Digital Marketing Manager
L'Ecole du Multimédia
2012

Project Management
Cegos
2018
Team Management Project Management
Google Ads
Google
2020
SEA Campaign Management

Hani's certifications are only visible to Malt Community members

Strategy Consultant

Hani Khermaza

Digital Marketing Manager - Acquisition Manager

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