Hanane M.

Guiding the transformation of an idea into a high-performing product, while maintaining a sharp business vision: this is what has defined my approach for over 10 years.

My background is marked by dual expertise: a solid foundation in Business Analysis within large accounts (SNCF, SUEZ) and 5 years of entrepreneurial experience at the head of my own company. This founder stage was my best "Product Management" learning ground: I single-handedly managed projects worth over €150,000, handled tight budgets, and led field teams of up to 15 people.

This experience allows me today to offer a 360° vision to my clients. I don't just deliver features; I ensure they serve your growth and are adopted by your users.

My current areas of intervention:

Product Ownership & MVP: I structure your roadmaps, prioritize your backlogs, and secure the launch of your products (currently on a React Native mobile app).

E-commerce & Growth: Shopify expert, I optimize your conversion funnel and manage your acquisition levers (Affiliation, UGC, Content Strategy).

Scoping & Delivery: With my field experience, I guarantee adherence to deadlines and the quality of deliverables, even under high pressure.

Why work with me?

Because I'm used to taking on global responsibilities. Whether it's scripting a podcast, managing influencer campaigns, or coordinating developers on modern technologies, I always keep an eye on ROI and operational efficiency.

Available 2 to 3 days a week, I am looking for ambitious collaborations where my rigor and responsiveness will make a difference.