Freelancer profile translated to English.
Back to original languageAbout Hanae
Passionate UX/UI Designer, I love creating simple and useful experiences, designed for the people who use them daily.
My background has led me to work on a wide variety of projects, for public services, large corporations, and freelance assignments.
Always with the same commitment: to understand real needs and respond to them accurately.
Curious, rigorous, and attentive, I adapt easily to contexts and teams.
I am motivated by the idea of contributing to concrete and meaningful projects.
French
Native or bilingual
English
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- ManahéCo-founder and Art Director | Creative StudioSOCIAL NETWORKSNovember 2020 - Today (5 years and 7 months)Lyon, FranceWith extensive experience as a freelance graphic designer, UX/UI, and visual communication, I founded an agency dedicated to supporting companies and organizations in their creative projects, combining strategic design with impactful execution.✍️ Expertise and Achievements:Visual Identity:Creation of graphic charters, logos, and visual identities tailored to each client's DNA, whether for established companies or growing associations.UX/UI Design:Redesign of digital interfaces, design of optimized user experiences, and custom mockups for various platforms and applications.Communication Strategy:Development of complete campaigns, including strategy, visual content, and media management, for electoral initiatives, product marketing, or awareness campaigns.Multimedia Materials:Creation of various graphic elements (flyers, catalogs, posters) as well as video content, from technical support to final production.This agency operates on a flexible model, integrating collaborative methodologies and a deep understanding of user needs to maximize project impact.
- Groupe sebUX/UI DesignerE-COMMERCEOctober 2022 - September 2023 (11 months)Écully, FranceObjective:The mission for the SEB group was to design landing pages and discovery pages dedicated to showcasing products, with a dual objective: to attract visitors and facilitate their journey towards purchase. By analyzing user behavior and industry benchmarks, I structured the content and user flows to optimize engagement and conversion. I collaborated closely with the marketing and technical teams to ensure consistency between user experience, brand image, and commercial performance.Methodology:*Needs Gathering and Context Analysis:Collaboration with SEB group's marketing and product teams to understand business objectives and expectations for the products to be promoted.*User Study and Industry Benchmark:Analysis of target user behavior and benchmark of best practices in the industry to guide UX design.*Co-design Workshops:Sessions with stakeholders to define key messages, site structure, and user journeys adapted to different target audiences.*UX Design:Creation of wireframes and content structuring to optimize clarity, engagement, and conversion.*UI Design:Development of HD mockups integrating the SEB visual identity, with a focus on hierarchy, ergonomics, and mobile adaptability.*Developer Follow-up & Delivery
- Métropole de LyonUX/UI DesignerEDUCATION AND E-LEARNINGAugust 2023 - September 2024 (1 year and 1 month)Lyon, FranceObjective:The redesign mission for the laclasse.com platform is part of a desire for overall improvement of the user experience. It is structured around several axes: modernization of the graphic interface, redesign of the information architecture, and optimization of user journeys. One of the major objectives is to make access to functionalities more intuitive and fluid, based on usage feedback collected from teachers, students, and educational staff, in order to provide a clearer, more accessible digital environment adapted to their daily needs.Methodology:*UX Research:User interviews and usability testing with teachers and school administrators, users of the platform.*UX Analysis:Highlighting insights and friction points from user feedback to identify areas for improvement.*Feedback Prioritization:Analysis and ranking of user feedback according to importance and feasibility, to prioritize actions to be taken.*Prototyping:Bringing initial ideas to life in interactive mockups, facilitating testing and adjustments before final development.*Impact Measurement:Collection of user feedback to evaluate the effectiveness and ergonomics of the new interface, and to make adjustments if necessary.
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Education
- Master User ExperienceEcole supérieur du digitalRecherche utilisateur, Méthode guerilla, Design système, Ui design, Ux design, Principes design, Science cognitif,
- Bachelor Digital Project ManagerEcole supérieur du digitalApprentissage à 360° des compétences du digital : communication digitale, web marketing, Ui/Ux design, développement web, conception rédaction, vidéos/photos.