Freelancer profile translated to English.

Description

IT should be a growth driver, not a source of **sleeplessness**.

Are you an E-commerce/Retail executive? If you feel your tech is slowing you down, your flows (EDI, API) are a "black box," or your projects never land... we need to talk.

Why me? Because I live your reality. As the current CEO of Sofena and former CTO (Lulubuy), I'm not a theoretical consultant. I'm a **peer**. I know the pressure of revenue and the demands of logistics.

My role isn't to sell you code, but to secure your business:

🚀 **Audit & Clarity**: I streamline your critical technical debt and urbanize your IS.

🔗 **Architecture & Scale**: I unblock your flows (ERP, WMS, E-com) so everything finally communicates.

🤝 **Serene Management**: I re-establish alignment between business needs and the technical roadmap.

I bring the vision of a large groupCTOwith the pragmatism of an entrepreneur. The result? You regain control of your work tool without bearing the fixed cost of a full-time director.

Let's chat for 15 min. No jargon, just an exchange between entrepreneurs to see if I can help.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Sofena
Founder & CEO (CTO)
E-COMMERCE
November 2021 - Today (4 years and 7 months)
Paris, France
IT Steering: I define the strategic roadmap, architecture, and IT budget management to align technology with business.

Flow Optimization: I personally design and supervise the interconnection of our flows (API, EDI B2B/B2C) with our key partners (suppliers, logistics providers, marketplaces).

Tool Management: I manage the evolution of our ERP and business tools to optimize the "Order-to-Cash" process.

Vendor Management: I manage the selection, negotiation, and monitoring of our technical partners (agencies, software vendors).
IT Strategy Digital Transformation ERP Integration with External Systems IT Architecture API
Lulubuy France
CTO / Technical Director
E-COMMERCE
April 2022 - October 2024 (2 years and 6 months)
Levallois-Perret, France
Steering IT strategy and managing the technical team (10 people).

Strategy: Defining the IT roadmap, managing budgets, and aligning with the executive committee to ensure platform scalability.

Architecture: Guaranteeing the performance and security of flows (EDI/API) in a high-volume B2B ecosystem.

Management: Structuring the team (recruitment, coaching) and optimizing methodologies.
IT Strategy IT Architecture IT Project Management API ERP Integration with External Systems
Lulubuy Sarl
IT Architect / Strategic Technical Consultant
E-COMMERCE
June 2018 - April 2022 (3 years and 10 months)
Luxembourg, Luxembourg
4-year mission (full-time) as technical and strategic lead to build and scale Lulubuy's IT ecosystem.

Architecture & Design: I designed and managed the construction of the complete flow architecture (API/EDI) to automate the "Order-to-Cash" process (orders, logistics, billing).

Optimization (Flows & Processes): I personally modeled and optimized logistics and e-commerce processes (inventory management, shipping) to support strong growth.

Technical Steering: I acted as a technical referent and leader, managing innovation projects and vendors to align technology with business objectives.

My success in this mission led to myinternal hiringas Technical Director to sustain the strategy.
IT Strategy Digital Transformation Automation IT Project Management IT Architecture

Check out Hamza's experience

Hamid

Nastham

Reviewed on 6/14/2024

Excellent professional, he went far beyond our expectations. Hamza is definitely an expert in his field, he guided us step by step through our project. Thank you again.