Hamza I.

Technical Structure:Meta Ads account architecture designed to generate qualified appointments with roofers across France (Roof System offer).

Tracking & Data:Integration of the Meta Pixel and Conversion API (CAPI) to report actual events—Calendly booking, appointment scheduling, form lead—not just clicks, enabling the algorithm to optimize based on concrete results.

Audience Strategy:Precise targeting of roofers and roofing contractors (professional interests, behaviors, small business owners in construction), retargeting prospects who viewed the offer without booking, CRM synchronization, and strict exclusions to filter out irrelevant traffic (individuals looking for a roofer, job seekers, students).

Campaign Management:Daily budget allocation between ad sets and campaigns based on the cost and quality of generated appointments.

Performance:100% results-oriented management focused on key KPIs (CPL, cost per qualified appointment, appointment attendance rate, closing rate).

A/B Testing:Continuous testing (creatives, hooks, and copywriting focused on roofer pain points—lack of jobs, reliance on word-of-mouth), landing pages, and Calendly pages, audience rotation to combat ad fatigue, and bid optimization.

Technical Structure:Meta Ads and Google Ads (Search) account architecture designed to generate qualified quote requests for Aménagement Éco.

Tracking & Data:Integration of the Meta Pixel, Conversion API (CAPI), and Google Tags to report every actual lead (form submission, call).

Audience Strategy:Fine segmentation targeting the Île-de-France region, HubSpot CRM synchronization, retargeting of non-converting visitors, intent-based keywords (renovation, work, quotes...), and strict exclusion management to filter out irrelevant traffic.

Multi-channel Management:Daily budget allocation between Meta and Google Ads based on lead cost and quality.

Performance:100% results-oriented management focused on key KPIs (CPL, CPA, ROAS).

A/B Testing:Continuous testing (creatives, copywriting, landing pages), audience rotation to combat ad fatigue, and regular bid optimization.