Hamza B.

As the founder and CEO of BENKA, I lead a company specializing in Digital Design, IT Consulting, and Corporate Social Responsibility. My role involves creating and directing innovative digital strategies for our clients, focusing on designing exceptional user experiences, developing custom technological solutions, and integrating sustainable practices into the digital realm. I also contribute my expertise as a trainer and consultant in Artificial Intelligence, digital project management, and CSR, thereby enhancing our clients' skills and knowledge. My commitment to excellence and innovation guides every initiative we undertake at BENKA, while delivering measurable results and a positive impact in a constantly evolving environment.

During my final internship at a rugby club, I gained a comprehensive understanding of club operations by participating in event organization, partnership management, and social media development. I designed the club's website, created various visual assets, and developed their CSR policy.

As an ASO optimization expert dedicated to mobile applications, I worked passionately to maximize their visibility and attractiveness. My role involved developing targeted digital marketing strategies, implementing ASO tactics to improve app rankings and downloads on distribution platforms. I conducted in-depth keyword analysis, optimized descriptions, icons, and screenshots, while monitoring performance and adjusting approaches based on data. Through this experience, I gained a deep understanding of the mechanisms that influence user app discovery. My commitment to creating engaging user experiences and generating tangible results in mobile app digital marketing has allowed me to significantly contribute to the growth and visibility of these innovative digital products.