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Hamid MetrefHM

Hamid Metref

Senior E-commerce Product Manager | B2B, B2C

€850/day
Asnières-sur-Seine, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hamid

Senior Product Manager with over 15 years of experience in B2B and B2C e-commerce, I work on contexts with high business stakes: international growth, platform redesigns, post-acquisition integrations, and digital transformation.

I support organizations facing complex environments (multi-country, multi-brand, legacy IT) in structuring their product vision, value-oriented prioritization, and large-scale e-commerce program management.

Notably, I have managed integration programs following acquisitions (up to €400M in revenue), redesigns of user journeys with measured impacts on conversion, and the launch of innovative digital products, including solutions based on generative AI.

I work in close interface with business, IT, and data teams, in agile contexts, with a strong focus on business results, execution quality, and stakeholder alignment.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Asnières-sur-Seine (up to 50km)

Experience

  • RAJA
    Product Manager – Post-Acquisition E-commerce Integration (Raja Group)
    E-COMMERCE
    September 2024 - Today (1 year and 11 months)
    Région de Paris, France
    Managed the integration program for Viking e-commerce sites, specializing in office supplies, following their acquisition by the Raja group.

    The main challenge of the mission is the redefinition of the e-commerce platform to build a single CORE platform capable of addressing both:
    - Packaging, the historical core business of the Raja group,
    - Office supplies, with specific catalog, pricing, and customer journey logics.

    Responsibilities:
    - Definition of the product vision and the target CORE e-commerce platform
    - Construction and management of the post-acquisition product roadmap
    - Alignment of business objectives between packaging and office supplies
    - Management of two product teams using Scrum methodology
    - Coordination of business, IT, and e-commerce stakeholders in an international context

    Context:
    - Viking e-commerce sites (UK, BE, DE, CH, AT, IE, NL)
    - International and multi-brand B2B environment
    - CORE e-commerce platform (modern architecture)
    - Revenue scope > €400M
    Scrum Product Management Training Project Management English
  • RAJA
    Product Owner – Launch of an E-commerce Assistant Based on Generative AI
    E-COMMERCE
    January 2024 - September 2024 (8 months)
    Tremblay-en-France, France
    Design and launch of an intelligent assistant beta test intended to help customers with their product choices, based on generative AI technologies (Boxy).

    Responsibilities:
    Product scoping and definition of use cases
    Backlog prioritization and beta phase management
    Close collaboration with AI, data, tech, and business teams
    Go-live and usage monitoring

    Objective:
    Improve customer experience, particularly in product discovery
    Facilitate decision-making and conversion on complex catalogs
    Artificial Intelligence ChatGPT Vercel User Experience Design Chatbot
  • RAJA
    Product Manager / Product Owner – Redesign of Key User Journeys
    E-COMMERCE
    September 2021 - August 2024 (2 years and 11 months)
    Tremblay-en-France, France
    Managed an e-commerce user journey redesign program, from the homepage to the product page, across Europe.

    Responsibilities:
    - Identification and prioritization of journeys with high business impact
    - Functional and UX/UI scoping
    - Delivery management with product and technical teams
    - Performance analysis and continuous iteration

    Results:
    +9.6% conversion rate on the product page
    +4.14% add-to-cart rate
    Deployment on over 20 e-commerce sites
    E-commerce User Experience Design Web Analytics Delivery Management

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Education

  • The role of Product Owner in practice
    OCTO TECHNOLOGY
    2017
  • Mastery of GTD Level I Training
    INEXCELSIS
    2017

Certifications

Skill set

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