Freelancer profile translated to English.

Description

Senior consultant in monitoring and e-reputation, I have been supporting public and private organizations for several years in understanding and mastering their digital environment.

I have worked for various clients such as CMA CGM, Engie, Eurazeo, Groupe Casino, OPmobility, the Ministry of the Interior or the social ministries. My role: to transform the complexity of online conversations and media dynamics into clear, actionable and strategic analyses.

My expertise covers:

Strategic and competitive monitoring (mobility, energy, mass retail, ecological transition, health, media)

Social listening and analysis of conversations (X/Twitter, LinkedIn, TikTok, Telegram, YouTube…)

Digital reputation audit (leaders, companies, institutions)

Weekly notes, actor mapping, controversy analysis

Support for information and reputational crisis management

I also like to conduct thematic social listening studies: for example on discussions around mental health on TikTok or on the practices and speeches of agri-influencers. This work allows me to combine sociological analysis and observation of weak signals.

I work both with specialized tools (Talkwalker, Visibrain, Inoreader) and through manual qualitative monitoring on social networks. I favor factual, structured and directly actionable deliverables by the communication, reputation and public affairs departments.

Links to the studies:

Agri-influencers:

Mental health on TikTok:

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ANTIDOX
Senior consultant in monitoring and e-reputation
November 2023 - Today (2 years and 7 months)
Paris, France
Management of a portfolio of public and private clients, with expertise in strategic monitoring and influence. Conducting strategic analyses and audits to inform decision-making. Production of monitoring deliverables: analysis notes, alerts, mapping, crisis monitoring. Supporting leaders with recommendations in communication strategy. Developing communication strategies for clients and in white label. Facilitating training sessions for prefectural agents. Reference for monitoring tools, in charge of client relations and internal training. Supervision and mentoring: tutor of three interns.
Strategic monitoring tools Mapping Communication strategy E-reputation Trend analysis
ISCOM
Speaker in monitoring and e-reputation
September 2024 - December 2024 (3 months)
Paris, France
Delivering theoretical and practical courses on information monitoring, e-reputation analysis and social listening. Supporting students in the construction of monitoring systems adapted to communication issues (sectoral, competitive, influence monitoring, etc.). Training in tools (aggregators, social listening platforms) and monitoring methodologies (queries, actor mapping, weak signal analysis).
Ministères sociaux
Monitoring & media analysis officer
January 2021 - January 2023 (2 years)
Paris, France
Implementation of monitoring tools to identify weak signals and at-risk subjects. Writing analysis notes on trends and opinion dynamics observed in the media and on social networks. Analysis of public perceptions regarding the campaigns, reforms and devices of the eight ministries. Conducting summaries of opinion studies, including pre-tests and post-tests, to evaluate the impact of government actions. Developing actor mapping to optimize communication strategies.