Freelancer profile translated to English.
Back to original languageAbout Philippa
After 9 years of experience within Cartier, in France and England, I was a marketing and CSR consultant for various organizations in Egypt for 5 years (associations, oil & gas industry, start-ups). I then moved to Dubai where, for 3 years, I assisted companies of different sectors (luxury, interior design, hospitality, ...) and sizes, to help them define or redefine their identity and have the most appropriate 360° sustainable strategy for their target market, aligned with their core values. In parallel, I trained in sustainable development strategy and facilitate Climate Fresks, to support organizations in defining their CSR and sustainable strategy.
I work on brand positioning and territory, as well as operational marketing, for both start-ups and international brands, in France, the Middle East, and the Netherlands.
I also help organizations define their CSR roadmap.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
La Haye (up to 50km)
Experience
- GoumbookProgramme Development and Partnerships Senior ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2024 - July 2025 (10 months)Dubaï, United Arab Emirates
- Developed sustainability campaigns and corporate social responsibility initiatives
- Supported campaigns such as TAKE A BREATH (air quality in schools and offices), EAT IT OR SAVE IT (food waste), and FAIR CARE (access to healthcare for low-income communities) by managing partnerships across public, private, and nonprofit sectors.
- Led CSR activities strategy and development
- Formulated content for presentations, outreach events, and online platforms to elevate awareness on vital sustainability issues.
- Facilitated strategic partnerships for sustainability-focused startups, creating market access opportunities.
- Created proposals and managed contracts for partnership and sponsorship engagements across diverse campaigns and projects.
- Optimized the global organization to enhance efficiency and consistency while striving for sustainable finance
- La Fresque du ClimatFacilitatorCIVIC AND SOCIAL ORGANIZATIONSOctober 2022 - Today (3 years and 10 months)Dubaï, United Arab Emirates> Trained 80+ participants (individuals, schools and corporate teams) on climate science and action through interactive workshop facilitation> Certified as "Orange Belt" facilitator
- FreelanceStrategic Marketing AdvisorCONSULTING AND AUDITSSeptember 2021 - June 2024 (2 years and 9 months)Dubai - United Arab Emirates
- Clients in niche fragrances, premium fashion, hospitality interior design, virtual reality, and second-hand clothing brands
- Crafted brand marketing strategies (brand platform, territory, execution, and content strategy)
- Formulated trade marketing strategies and merchandising plans (global and local market)
- Art consultancy for a Dubai based hotel
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Education
- Master of ScienceEM Lyon Business School2006Master of Science in Management, Marketing and Management
- Master's degree, Business, Management, Marketing, and Related Support ServicesUppsala University2005Master's degree, Business, Management, Marketing, and Related Support Services
Certifications
- Business Sustainability ManagementCambridge Institute