Freelancer profile translated to English.
Back to original languageAbout Halla
With a strong background in consulting (strategy and management, particularly in digital transformation) and e-commerce entrepreneurship, I am now launching into freelancing and am pleased to offer my services in digital and/or IT project management.
Accustomed to working with Agile methodologies (and certified as a Product Owner with PSPO 1), I can also adapt to projects managed using the Waterfall model.
Having studied and worked in 4 countries (France, England, Germany, Morocco), I have also had the opportunity to work on international projects on multiple occasions (e.g., the Clarins mission).
Triple graduate of the Master in Management program from EM Lyon (France), LMU (Germany), and Lancaster University (United Kingdom), my goal will be to leverage my combined experience to serve your project.
More specifically, depending on your needs, I can act as:
- Digital/IT Project Manager (scoping, writing technical and functional specifications, testing/acceptance, change management)
- Product Owner
- Business Analyst
- Strategy Consultant (market analysis, competitive intelligence, commercial/marketing/digital strategy)
Proficient Tools: Confluence, JIRA, Office Suite, Shopify, Facebook/Google Ads
Outside of work? I have been a football coach for 12 years and am certified by the French Football Federation. I currently coach a regional level U17-18 youth team.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- ClarinsDigital Project ManagerFASHION AND COSMETICSSeptember 2021 - Today (4 years and 11 months)Neuilly-sur-Seine, FranceNOTE: Mission carried out as a Consultant within the consulting firm BearingPoint.PROJECT DESCRIPTIONLaunch of a clienteling iOS mobile application for Clarins sales staff in stores.Deployment Objectives:- +1500 users- +500 points of sale- +11 countries across 3 continentsThis tool aims to help in-store teams simplify the customer experience by enabling quick creation of customer profiles or shopping carts, and sending personalized communications to customers.MY ROLEIn this project, managed using Agile methodology and entirely in English, I took on several roles:- Project Manager for the app's deployment in 11 countries (and 3 continents), responsible for the various project phases (scoping, writing technical and functional specifications, testing/acceptance, change management, Go-Live preparation, and Hypercare).- Product Owner for the project, responsible for prioritizing tasks among country deployments, app functional evolutions, and managing ongoing operations for already deployed markets.- Responsible for the app's backlog of evolutions (functional and technical).- Coordinator between the application integrator and the various project teams (central, regional, local) as well as other Clarins departments involved in the project (CRM, Product, Infra & Security, IT).MY RESULTSI successfully managed the launch of this app in 7 countries, including 2 of Clarins' largest markets (in terms of revenue and customers): France and Great Britain.Over 1000 sales associates in over 300 points of sale now use this mobile application daily.Beyond country deployments, during this project I was able to:- Implement over 10 functional evolutions of the application.- Lead 5 Steering Committees (attended by the Group's Board and Regional Directors) and over 100 workshops with more than 10 different countries.- Manage over 10 User Acceptance Testing (UAT) phases from end to end.- Write and update change management and user training documentation through various media (posters, booklets, and videos).The remaining 4 markets are still in the project phase, with their launch planned for 2023.
- CookinoxFounder of an Online Kitchenware StoreE-COMMERCESeptember 2020 - August 2021 (1 year)Founder of an online kitchenware store – responsible for its development and growth across all aspects (+€150K revenue).- Product Aspect: sourcing and selection of products, launch and monitoring of their life cycle.- Digital Aspect: creation and management of the website (UX Design, SEO, copywriting, photo and video editing).- Marketing Aspect: brand branding and positioning design (Social Management), management of digital campaigns and profitability analysis, management of partnerships (bloggers, influencer marketing agencies).- CRM Aspect: customer relationship management, CRM campaign management, and results analysis.- Logistics Aspect: supplier relationship management, purchasing, and supply chain.- Financial Aspect: responsible for internal accounting, budget, and key performance indicator analysis.
- Global SouthStrategy Consultant - Public SectorCONSULTING AND AUDITSSeptember 2019 - December 2020 (1 year and 4 months)Casablanca, MoroccoIndependent strategy consulting firm founded in 2019 by Amine Tazi-Riffi, former Senior Partner at McKinsey for 24 years, head of the EMEA region, and founder of the McKinsey Casablanca office.Missions carried out:- Design of a sectoral development strategy for a West African government (diagnostic and competitive benchmarking, sectoral support policy, implementation Masterplan).- Definition of an economic development plan for an Eastern European country (macroeconomic diagnostic and competitive benchmarking, mapping of socio-territorial inequalities, development thesis around priority sectors and flagship projects).- Strategic repositioning of a North African Sovereign Wealth Fund (investment theses on priority sectors for the Country, operating procedures and internal governance, economic model, financing strategy, and organization within the State Apparatus).- Overhaul of a public financial institution's strategy for developing a new socio-economic model (including post-Covid recovery).
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Education
- MSc in Management - European Master in ManagementEMLYON Business School2018The MSc in Management-European Triple Degree, run jointly by EMlyon business school (France), Ludwig Maximilian Universität (Germany) and Lancaster University Management School (United Kingdom), is a 2-year general management master that allows to study international business from a European and global perspective. It is a triple Master's degree based in France, Germany and the United Kingdom. With a mixture of academic periods on different campuses, in-company internships, and unique multicultural European experience with a great diversity in the student body, this Master's degree aims to comprehensively prepare us for a wide range of career possibilities all focused on global business. While the first year covers the fundamentals of management, the second year is devoted to a specialisation, qualifying for a future position in one of the following business fields: Corporate Finance (at EM Lyon) or Strategy & Change (at LMU Munich) or Corporate Development (at Lancaster Development).
- MSc in Management - European Master in ManagementLancaster University2018The MSc in Management European Triple Degree is a collaborative programme co-designed and delivered by Lancaster University Management School, EMLYON Business School, and Ludwig Maximilian Universität, Munich (LMU). Year 1 of this two-year course focuses on the breadth of the management discipline, providing us with knowledge in all key areas of business and management, including : - Employability and Academic Development - Accounting and Reporting for Managers - Marketing Management - Human Resource Management - Corporate Financial Management - Operations Management - Management Accounting - Organisational Behaviour - Business Strategy Game - Managerial Economics - Market Research - Strategic Management - Leadership Development - Digital Transformation of Business - Entrepreneurs for the World - Corporate Governance - Company Internship All three partners are physically involved in delivering the course material in Lancaster. This can also be undertaken in France at EMLYON.
Certifications
- PSPO 1 CertificationSCRUM.ORG2019