About Hala
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Experience
- BFORBANKSenior Product DesignerBANKING AND INSURANCESeptember 2022 - June 2024 (1 year and 10 months)Puteaux, FranceTwo-year mission as a senior product designer dedicated to the banking advisor tool squad within the Customer Care Tribe.Mission objective: create an internal business application to visualize and manage banking operations, link it with customer communication channels, and integrate with the customer relationship management (CRM) tool / task flow.
- IPOPIUX UI DesignerHEALTH AND WELLNESSSeptember 2020 - January 2021 (5 months)Paris, FrancePID Genius by IPOPI (International Patient Organisation for Primary Immunodeficiencies)Medical mobile application for immunodeficient patientsMission: UX UI Design of a medical mobile application for immunodeficient patients (Daily symptom tracking journal). Stakeholder research and interviews before and during the project.
- JanssenProduct DesignerPHARMACEUTICALS INDUSTRYSeptember 2020 - November 2020 (3 months)Paris, FranceKPI monitoring dashboard "Everest" to replace tools created in Powerpoint and Excel.Mission: UX UI Design of a KPI monitoring tool for Janssen France marketing teams. Stakeholder research and interviews before and during the project.
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Education
- Post-graduate diploma in MultimediaIESA multimédia2008
- Bachelor of Fine Arts (BFA) in Graphic DesignAmerican University of Beirut2007The undergraduate program in graphic design offers a professional degree with a well-rounded scope covering the multiple practice areas of the discipline. The curriculum focuses on a solid training in the theoretical, practical and technical aspects of graphic design, while promoting a socially responsible practice and an awareness of both local and international developments in the field. The goal of the program is to produce graduates with expert design proficiencies, grounded in historical knowledge and capable of adapting graphic and visual tools to the changing demands of the design industry. Students develop intellectual and critical thinking skills and contribute to aesthetic and technological innovations by generating ideas in response to a wide range of design challenges. The program is committed to the role design plays in the multicultural and multilingual contemporary regional context and provides a creative teaching and learning environment to address these issues.
Certifications
- UX/UI Bootcamp October 2019 ParisIronhack Paris2019