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Hala Djelassi De LembeyeHD

Hala Djelassi De Lembeye

Acquisition strategy, web marketing and influence

€990/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hala

I help you position yourself on relevant acquisition levers, reach a specific target and measure the impact of your campaigns according to personalized KPIs.


References: Maisons du Monde, Gamekult, Sézane, Histoire d’Or, Pfizer, Onatera etc.

Overall strategic support:
Web strategy (acquisition plan, levers, test & learn, partner sourcing) Ex: Implementation of the Maisons du Monde paid acquisition strategy across all levers and countries: €30 to €100M in revenue in 3 years

Web Acquisition (qualified traffic generation, targeted lead acquisition, revenue development) Ex: Histoire d’Or: Work on profitability. In one year, -10 points of COS while maintaining growth of +35%

Media buying (branding and performance)
Ex: Pfizer: Boosting awareness among a B2B target by using B2C levers to optimize the budget
  • English

    Fluent

  • Spanish

    Conversational

  • Arabic

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Jedid
    Founder Jedid.fr
    September 2021 - Today (4 years and 9 months)
    Paris, France
    Jedid is an online platform that allows you to make an appointment with a sewing workshop near you and discover exclusive pieces from designers. Opportunities to consume more responsible fashion exist and are becoming more democratic (second hand, vintage). These alternatives do not cover the emerging issues of consumers (personalization, social connection, local consumption). A crucial link in the chain has been forgotten: seamstresses. Yet they respond to all the current challenges facing the fashion industry! Jedid is a concept that was co-created with around twenty seamstresses / designers. Take back control of your dressing room to create, with the help of a seamstress, who is located near you, pieces that suit you and look like you, to recycle and update adored and history-filled pieces, to repair and make everyday clothes last. Find a seamstress, describe your project, agree on a price, meet, create and appreciate this unique, personalized, human creation process.
  • Hella Dope
    Web Marketing Consultant
    September 2019 - Today (6 years and 9 months)
    Paris, France
    Web Marketing strategy consultant: Traffic, Acquisition, Animation, Social networks and Influence Clients: Onatera, Adopt' Parfums, 404 Place Vendôme, Seasonly, Pfizer, Mylan...
  • IONIS Education Group
    Web Marketing Speaker
    March 2019 - March 2021 (2 years)
    Paris, France
    Animation of the Growth Hacking cycle - Web Acquisition 3 classes in MSC / MBA 1 class in initial training

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Education

  • Master 2 - Management of international projects and innovation, Management
    Université Panthéon Sorbonne (Paris I)
    2009
    Master 2 - Management des projets internationaux et innovation, Gestion
  • Master of Management
    IAE FRANCE - Écoles Universitaires de Management
    2008
    Master 1, Management et Conseil

Skill set

Categories