Freelancer profile translated to English.
Back to original languageAbout Hakim
Hello Malt community 🙋🏻♂️
After a contract within a Web agency, managing campaigns for major French brands, I am starting a freelance activity on Malt 👨🏻💻
My goal is to help VSEs/SMEs manage their campaigns and bring them visibility, traffic, and new customers using Bing and Google advertising solutions (Search, Display, Shopping...)
I gained my experience as a marketing manager at the advertiser and then as a SEA consultant within agencies. I have supported my clients in their launch and optimization strategy for their campaigns with modest or very substantial budgets. In France or internationally 🌍
Today I want to be able to support young start-ups or SMEs in their strategy to develop their reputation and growth 📈
Looking forward to discussing with you on Zoom over a green tea 🍵
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LABELIUMSEA ConsultantDIGITAL AND ITJuly 2019 - March 2020 (9 months)Montréal, CanadaAt Labelium, I was able to work on developing SEM traffic acquisition strategies and setting up and optimizing campaigns on Google (Search, Shopping, Display, YouTube) and Facebook mainly.Clients: L'Oréal (Vichy, La Roche Posay, SkinCeuticals, Clarisonic...), Delsey, Valmont, Bayard
- RESONEOSEA ConsultantDIGITAL AND ITJune 2018 - November 2018 (6 months)Paris, FranceAt RESONEO, my daily task was to assist my clients in creating and optimizing their paid search campaigns.• Creation of sponsored link campaignsMainly on the Google Ads platform, but also on Bing Ads.Tools: Search Ads, Display, GSP, Youtube, Display in App, Remarketing Display, Remarketing Search, Google Shopping.Countries: France and International• Campaign optimizationRegular monitoring of campaigns based on an analysis of detailed reports, bid adjustments, and the creation of personalized audiences to improve targeting• Budget management for key accounts and adjustments to spending trends• Monitoring new features• Consulting missionsClients: France Télévision, Téléthon, Tikamoon, Vestiaire Collective
- CSPWebmarketing ManagerEDUCATION AND E-LEARNINGApril 2017 - May 2018 (1 year and 2 months)Paris, FranceDuring my contract at CSP as a Webmarketing Manager within the Marketing team, I had the opportunity to work on cross-functional projects involving website redesign, traffic acquisition, and content marketing.• Redesign of the website www.csp.frVoted best site in the "Training and Education" category at the 2017 Communication Trophies• Content MarketingCreation and online publication of content on the site, integrating best practices in Content Marketing, User Experience, and SEO• Traffic acquisitionCreation and optimization of Google Ads, Twitter, and LinkedIn campaigns
Reviews
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Education
- Master in Digital MarketingUniversity of Angers2017
Certifications
- Google Ads Certification for Search AdvertisingGoogle2019