About Hakim
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Experience
- Luxcove.coLuxCove [UK] - Facial SculptorSeptember 2025 - November 2025 (2 months)Project:Take over a beauty device store, secure the migration to Shopify, clarify the promise (worldwide shipping, 90-day guarantee), and set up reliable tracking for acquisition.Description:
- Migration plan and 301 redirects, catalog transfer (products, variants) and key pages (Home, About Us, Order Tracking, Blog).
- Simplified purchase journey: highlighting best-sellers, âproof/trustâ blocks (100,000+ customers, 90-day refund, free worldwide shipping), country/currency selector.
- Offers: implementation of âBundle & Saveâ discounts on the flagship product (e.g., LED Facial Sculptor), coherent cross-selling.
- E-commerce tracking: Google Analytics 4 + Meta Pixel (product view, add to cart, begin checkout, checkout, purchase) + Conversions API, verified by tests.
- SEO and performance: metadata, âProductâ structured data, image/script optimization, and cleanup of unnecessary apps.
Results (90 days):Conversion rate: +1.7 points (approx. 1.4% â 3.1%).Average order value: +10% (bundle effect).Support tickets âshipping/returnsâ: â15% (better visible promises).Main display time (LCP): â0.7s on average on product pages.â https://luxcove.coRelevant skills: Shopify · Conversion Optimization · Shopify SEO · E-commerce tracking (GA4, Meta Pixel, Conversions API) - Myorthomax.comOrthoMax [FR-DE] - Orthopedic CushionsMay 2025 - August 2025 (3 months)Project:Launch a store focused on an ergonomic pillow, clarify health benefits, increase average value through accessories, and ensure reliable sales tracking to activate acquisition.Description:
- Design of a long product page: benefits, proof, comparison, customer reviews, FAQ, materials, dimensions, care instructions.
- Optimized purchase journey: fixed add-to-cart button, âBuy 1 Get 1 Freeâ offer, add-to-cart upsell for a cover, shipping estimate, visible payment methods.
- Clear variants and options (linked photos, help text), reassurance messages (90-night trial, warranty).
- E-commerce tracking: 6 standard events configured and tested (GA4 + Meta Pixel) + Conversions API.
- SEO and performance foundation: metadata, âProductâ structured data, image and script optimization (target LCP †2.5s, CLS †0.10).
Results (90 days):Conversion rate: +1.1 points (approx. 1.8% â 2.9%).Average order value: +18% (cover adoption in upsell â 25% of orders).Add to carts: +35%.Return rate: â8% (better product information).Speed: LCP 3.0s â 2.2s; visual stability (CLS) †0.10.â https://myorthomax.comRelevant skills: Shopify · Shopify store creation · Conversion Optimization · Shopify SEO · E-commerce tracking (GA4, Meta Pixel, Conversions API) - Jullyshape.frJully Shapewear [FR-DE-IT] - Shapewear LingerieDecember 2024 - April 2025 (4 months)Project:Clarify sizing and build trust to increase mobile conversion, reduce returns, and prepare for paid acquisition with reliable data tracking.Description:
- Complete redesign of the product page: hero section, benefits, reviews, detailed size guide (chart + tips), FAQ.
- Conditional badges by tag (e.g., âbest sellerâ on panties, âpopularâ on bodysuit-panties) + global âBuy 1 Get 1 Freeâ offer.
- Readable size/color swatches, stock status (âout of stockâ, âlow stockâ), fixed add-to-cart button.
- Upsells and bundles, shipping/return information, visible Shopify + Klarna payments.
- E-commerce tracking set up and verified (GA4 + Meta Pixel: product view, add to cart, begin checkout, payment information, purchase) + SEO foundation (metadata, Product schema) and image/script optimization.
Results (90 days):Conversion rate: +0.8 points (approx. 1.9% â 2.7%).Average order value: +12% (bundles + upsells).Add to carts: +28%.Product returns: â9% (better size selection).Speed: LCP 3.0s â 2.3s.â https://jullyshape.frRelevant skills: Shopify · Shopify Redesign · Conversion Optimization · Shopify SEO · E-commerce tracking (GA4, Meta Pixel)
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Education
- Bachelor of BusinessIDRAC Business School2023Bachelor's degree, MARKETING & BUSINESS