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Hakim El GhazouaniHE

Hakim El Ghazouani

Expert Shopify | E-commerce Creation & Redesign

€400/day
Toulouse, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hakim

Request your free mockup delivered in 24h.

🏆 Latest projects: Arvea, Jully Shapewear, Veloria, Luxcove, Orthomax

🏅 +300 sites created and +€10M in revenue generated for my clients
✅ 5 years of experience — 100% Shopify / e-commerce
âšĄïž Launch-ready sites: GA4, Meta Pixel (Purchase/ATC/IC)
đŸ‘šâ€đŸ’» Shopify Creation & Redesign (focus on conversion, UX, performance)

Engage a performance-oriented Shopify expert:

For 5 years, I have been designing and redesigning Shopify stores for DTC brands and SMEs, with a practical approach: increase conversion & retention and reduce acquisition cost (Meta/Google support, proper tracking).

I can assist you with:

🚀 Shopify Creation, Migration & Redesign (competitive analysis, marketing angles, product pages, pixel setup, on-page/technical SEO)

→ I also offer an "Express Launch" package: 1 optimized store ready to sell + UGC/creatives + Meta and/or Google Ads setup — delivery in 6 days (quote required)

Latest projects:

→ Arvea: complete Shopify build (CR-oriented PDP, bundles, upsells, proper tracking)
→ Jully Shapewear: conversion redesign (copy, UGC, reviews, FAQ, Klarna/Shopify payments)
→ Veloria: premium product page (Pilates board), performance & Core Web Vitals, AOV via bundles
→ Multi-store projects with partners (process, QA, post-launch checklist)

Who am I?

đŸ”„ E-commerce freelance expert Shopify since 2019 — I create stores optimized for conversion
I manage launch/scaling through key metrics and competitive analysis.

📧 Responsive on: WhatsApp, Malt, and by email.

What are the advantages?

Speed of execution — E-commerce process & KPI analysis — Free mockup in 24h — E-commerce strategy expert — In-depth knowledge of Google & Meta Ads — Core Web Vitals

I also offer coaching for your teams to create product pages that convert.(quote required)

I respond in less than 1 hour, shall we discuss it?
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Luxcove.co
    LuxCove [UK] - Facial Sculptor
    September 2025 - November 2025 (2 months)
    Project:

    Take over a beauty device store, secure the migration to Shopify, clarify the promise (worldwide shipping, 90-day guarantee), and set up reliable tracking for acquisition.

    Description:

    • Migration plan and 301 redirects, catalog transfer (products, variants) and key pages (Home, About Us, Order Tracking, Blog).
    • Simplified purchase journey: highlighting best-sellers, “proof/trust” blocks (100,000+ customers, 90-day refund, free worldwide shipping), country/currency selector.
    • Offers: implementation of “Bundle & Save” discounts on the flagship product (e.g., LED Facial Sculptor), coherent cross-selling.
    • E-commerce tracking: Google Analytics 4 + Meta Pixel (product view, add to cart, begin checkout, checkout, purchase) + Conversions API, verified by tests.
    • SEO and performance: metadata, “Product” structured data, image/script optimization, and cleanup of unnecessary apps.

    Results (90 days):

    Conversion rate: +1.7 points (approx. 1.4% → 3.1%).

    Average order value: +10% (bundle effect).

    Support tickets “shipping/returns”: –15% (better visible promises).

    Main display time (LCP): –0.7s on average on product pages.

    → https://luxcove.co

    Relevant skills: Shopify · Conversion Optimization · Shopify SEO · E-commerce tracking (GA4, Meta Pixel, Conversions API)
    Shopify Shopify SEO E-commerce strategy Shopify site creation E-commerce tracking
  • Myorthomax.com
    OrthoMax [FR-DE] - Orthopedic Cushions
    May 2025 - August 2025 (3 months)
    Project:

    Launch a store focused on an ergonomic pillow, clarify health benefits, increase average value through accessories, and ensure reliable sales tracking to activate acquisition.

    Description:

    • Design of a long product page: benefits, proof, comparison, customer reviews, FAQ, materials, dimensions, care instructions.
    • Optimized purchase journey: fixed add-to-cart button, “Buy 1 Get 1 Free” offer, add-to-cart upsell for a cover, shipping estimate, visible payment methods.
    • Clear variants and options (linked photos, help text), reassurance messages (90-night trial, warranty).
    • E-commerce tracking: 6 standard events configured and tested (GA4 + Meta Pixel) + Conversions API.
    • SEO and performance foundation: metadata, “Product” structured data, image and script optimization (target LCP ≀ 2.5s, CLS ≀ 0.10).

    Results (90 days):

    Conversion rate: +1.1 points (approx. 1.8% → 2.9%).

    Average order value: +18% (cover adoption in upsell ≈ 25% of orders).

    Add to carts: +35%.

    Return rate: –8% (better product information).

    Speed: LCP 3.0s → 2.2s; visual stability (CLS) ≀ 0.10.

    → https://myorthomax.com

    Relevant skills: Shopify · Shopify store creation · Conversion Optimization · Shopify SEO · E-commerce tracking (GA4, Meta Pixel, Conversions API)
    Shopify SEO Strategy Google Ads SEA Meta Ads Shopify SEO
  • Jullyshape.fr
    Jully Shapewear [FR-DE-IT] - Shapewear Lingerie
    December 2024 - April 2025 (4 months)
    Project:

    Clarify sizing and build trust to increase mobile conversion, reduce returns, and prepare for paid acquisition with reliable data tracking.

    Description:

    • Complete redesign of the product page: hero section, benefits, reviews, detailed size guide (chart + tips), FAQ.
    • Conditional badges by tag (e.g., “best seller” on panties, “popular” on bodysuit-panties) + global “Buy 1 Get 1 Free” offer.
    • Readable size/color swatches, stock status (“out of stock”, “low stock”), fixed add-to-cart button.
    • Upsells and bundles, shipping/return information, visible Shopify + Klarna payments.
    • E-commerce tracking set up and verified (GA4 + Meta Pixel: product view, add to cart, begin checkout, payment information, purchase) + SEO foundation (metadata, Product schema) and image/script optimization.

    Results (90 days):

    Conversion rate: +0.8 points (approx. 1.9% → 2.7%).

    Average order value: +12% (bundles + upsells).

    Add to carts: +28%.

    Product returns: –9% (better size selection).

    Speed: LCP 3.0s → 2.3s.

    → https://jullyshape.fr

    Relevant skills: Shopify · Shopify Redesign · Conversion Optimization · Shopify SEO · E-commerce tracking (GA4, Meta Pixel)
    Shopify Shopify site creation Shopify SEO Meta Ads E-commerce store

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Education

  • Bachelor of Business
    IDRAC Business School
    2023
    Bachelor's degree, MARKETING & BUSINESS

Skill set

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