Freelancer profile translated to English.
Back to original languageAbout Hakima
Hybrid and invested consultant • 13 years of experience • Trilingual (FR/EN/ES)
Expert in communication, press relations, and digital marketing for 13 years, I support companies, start-ups, and entrepreneurs in designing and implementing their communication projects by providing relevant and humanized solutions.
Areas of expertise:
- Communication and Image Strategy
- Brand Identity - positioning, tone, messages, target profiles, etc.
- Social Media Editorial and Content Strategy
- Implementation of digital marketing campaigns - SEO, SEA, SMA, Display ads, etc.
- Influence and Reputation Strategy (press relations and opinion leaders)
- Communication plans for one-off campaigns / events
- Web project management (websites, landing pages, newsletters, email signatures, etc.)
- Creative Direction - briefing and coordination of web, print, and audio-visual content creation
- Print project management (posters, brochures, catalogs, magazines)
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Agence Umami CommunicationsConsulting Director - Group Account DirectorRESTAURANTS AND FOOD SERVICEMay 2021 - March 2023 (1 year and 10 months)Dubai - United Arab EmiratesIndustries: Gastronomy / Hospitality / Tourism / Alcohol / Sports• Management of agency clients' strategies (Visual Identity, Content Marketing, Branding, Press and Influencer Relations, etc.)• Definition of brand strategy and communication plans in collaboration with the Client Servicing team• Responsible for interdepartmental communication, adherence to schedules and budgets• Quality, performance, and resource monitoring• Crisis management / problem solvingClients: Top Restaurants (Michelin-starred, World’s 50 Best Restaurants, World’s 50 Best Bars, Gault et Millau), lifestyle brands, and government institutions
- Allied Transport CompanyMarketing & Communications ManagerTRANSPORTATIONOctober 2020 - May 2021 (7 months)Dubaï, United Arab Emirates• Development of the marketing budget and communication plan (content & digital)• Rebranding - updating the brand's visual identity• Web content writing and social media management• New website: creative direction, content writing, and coordination with the selected UX/UI designer• Corporate film: concept development, work on the original script, and co-direction with the production team
- Consultante en CommunicationDigital Marketing & Communication ExpertCULTUREMay 2014 - October 2020 (6 years and 5 months)Community of Madrid, Madrid, Spain• Development of brand identities: positioning aligned with business objectives - visual identity, tone, brand book, brand statement, etc.• Project management: creative briefs, coordination of creative teams in agencies and freelance• Establishment of strategic partnerships - influencers, media contracts, sponsorships• Press relations - creation of media kits, pitching, press tours, press conferences, testing, interviews, media training, and impact measurement• Social Media Management: content curation, creation and execution of editorial calendars• Digital Marketing: end-to-end campaign development - objective definition, targeting, execution, monitoring, and reporting.• Creation of SEO, SEA (paid search), Social Media (paid social), and display ad strategies.
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Education
- Master's degree, CommunicationEFAP - School of New Communication Professions2009Master's degree, Communication
- Personal and Executive coaching, CoachingInnerkey Coaching2018Personal and Executive coaching, Coaching