Freelancer profile translated to English.
Back to original languageAbout Hakima
Hello, I introduce myself: Hakima, expert in Graphic Design and Digital Marketing.
I support you as a Freelancer to help you improve your brand's identity & visibility as well as the user journey of your website (or mobile application).
Thanks to my background in Design and Digital Marketing, I have developed a research methodology and a project culture where the user is at the heart of all my productions.
Always enthusiastic and rigorous, I like to share my expertise and put my knowledge at the service of all kinds of projects: web, print, video, etc.
My areas of action:
► Optimization of the web customer journey (UX/UI design)
► Infographics (visual identity, logo, illustrations, print & web communication materials...)
► Video production (shooting, editing/post-production, motion design, e-learning video...)
► Marketing strategy consulting
► Launch and monitoring of online advertising campaigns (Google Adwords, Facebook Ad)
► Community management
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Styl'exceptionGraphic Designer and Community managementSPORTSNovember 2018 - Today (7 years and 7 months)Perpignan, France- Creation of the logo and visual identity- Creation of the showcase website (wordpress)- Community management (instagram & facebook)- Content writing and creation- Writing and creation of emailing campaigns
- WidalyseMarketing and Digital CommunicationHEALTH AND WELLNESSApril 2018 - Today (8 years and 2 months)Genève, SwitzerlandWidalyse is a permanent hair removal institute that opened its doors in May 2018 in Geneva (Switzerland). Ouidad, the director, chose to work with me to define her communication and marketing strategy. The challenge was to build everything from scratch:- Creation of the brand identity: naming, logo, visual identity- Creation and optimization of the website (wordpress)- Creation of engaging content (writing, infographics, photo & video)- Creation of print communication materials (posters, flyers, kakemono, etc.)- Launch and management of adwords campaigns- Community management- Creation of Facebook Ads campaigns- Finding the right influencers and creating partnerships- Organization of a beauty and wellness event
- Schneider ElectricMarketing Development ManagerENERGY AND UTILITIESSeptember 2017 - September 2018 (1 year and 1 month)Grenoble, FranceWithin the Marketing Excellence team, I contributed to improving the marketing performance and efficiency of Schneider Electric Building & IT:- monitoring and improvement of performance and satisfaction indicators- management of the internal communication action plan- organization of digital training- design of a marketing information management system
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Education
- Master in Marketing Intelligence and Market MeasurementUniversité Paris II Panthéon-Assas2018- Stratégie marketing digitale - Macro-analyse des environnements de marchés - Définir le phénomène Big Data, ses enjeux dans l'entreprise et ses apports - Identifier les données pertinentes permettant de repérer les grandes tendances gouvernant le comportement du consommateur connecté.
- Master in Media EngineeringUniversité de Toulon (Ingémédia)2017• Informatique du web et de l’audiovisuel • Ingénierie du transmédia • Conception réalisation multimédia • Écriture et scénarisation multimédia • Ergonomie et design d’interface • Management de projet digitaux • Communication digitale et environnement numérique • Veille et innovation • Consulting SI / Innovation / Services numériques