Freelancer profile translated to English.
Back to original languageAbout Ha-Jo
Products don't fail because of bad ideas. They fail because of silos in teams and systems, unclear ownership, and stalled delivery.
As Product & Platform Lead, I take end-to-end responsibility – from problem analysis and platform strategy to team structuring and ongoing delivery. I not only develop the vision but also bring it to life with the teams, ensuring that activity once again turns into measurable results.
Typical Scenarios:
- Delivery is happening, but not yielding solid results
- Teams are active, but working without clear prioritization
- Many topics are running in parallel, but little is being completed
- Multiple tools and products exist, but no integrated platform is emerging
- Product ownership and responsibilities are unclear
- Strategy is defined, but not being implemented
What sets me apart:
- Combination of strategic thinking and execution power.
- No concepts for the drawer, but work within the existing system – with teams, products, tools, and stakeholders.
- Goal: to turn activity back into progress and translate delivery into measurable results.
How I work:
- Hands-on, pragmatic, and with a clear focus on execution.
- I step into existing product and team setups and work with what's available. At the same time, I bring structure, prioritization, and clarity to strategy, product, and delivery. I work closely with product owners, development teams, and stakeholders – not above or beside them.
- I create focus for teams, handle external coordination, and ensure everyone is clear on:
- What is being built
- Why it is being built
- What contribution it makes to the company's overall goal
English
Fluent
German
Native or bilingual
Can work on-site
Berlin (up to 50km), Hamburg (up to 100km), München (up to 100km), Frankfurt am Main (up to 100km)
Experience
- 50hertz Transmission GmbHFreelance Product/Solution Owner → Building a cross-technology platform (OneSAP+)ENERGY AND UTILITIESMay 2024 - Today (2 years and 3 months)Berlin, Germany6 Applications. 600+ Stakeholders. Critical infrastructure planning for one of Germany's largest transmission system operators.As Solution Owner for Corporate Performance Management and de facto Platform Lead within the OneSAP+ organization, I am responsible for the strategy, roadmap, and delivery of an integrated, cross-technology CPM platform – from problem definition to productive implementation.What I built:
- Restructured and empowered the CPM team – established agile ways of working, introduced 4 hybrid app PO roles, and built a scalable delivery model with an external development partner.
- Consolidated fragmented planning tools into an integrated platform – bundled management of costs, risks, resources, and capacities for 600+ stakeholders in one system.
- Developed and successfully launched the Strategic Capacity Planning App (FPM-S) from scratch in 5 months.
- Introduced a new technology stack (AAP) – Risk App 2.0 currently in pilot.
- Developed the CPM Connect Strategy 2030 – target vision for integrated planning of infrastructure projects.
- Conceived a central data product on SAP Datasphere – a single source of truth to reduce manual Excel processes and media breaks, and ensure near real-time data availability across all applications.
- Structured complex functional requirements and translated them into actionable product logic.
- goldgas GmbH, E.ON, eprimoFreelance Product Lead → Platform Strategy & Digital Products in Energy SalesENERGY AND UTILITIESJuly 2022 - December 2023 (1 year and 6 months)Frankfurt am Main, GermanySeveral energy providers. Fragmented sales and product landscapes. Hardly scalable digital offerings.Responsibility for the discovery and development of digital platform approaches in energy sales – with a focus on new business models and simplifying complex customer and sales processes.**Focus**: Transforming complex customer and process landscapes into scalable digital products and viable business models.What I built:
- Conceptualized and co-built the customer portal at goldgas – including self-service functions (meter reading input, account merging), mobile usage, and integration with backend systems and call centers.
- Developed and integrated customer loyalty and retention concepts into the platform – focusing on conversion and measurable performance.
- Developed and validated digital platform concepts in energy sales – including A/B testing for iterative optimization.
- Developed mobile usage concepts for end customers – simplifying decision-making processes where they happen.
- Translated market and user needs into concrete product requirements and decision-making bases.
- Viebrockhaus GmbHFreelance Product Lead → Development of a Digital Home Configurator (Web, 3D & Mobile)CIVIL ENGINEERINGSeptember 2021 - June 2023 (1 year and 10 months)Harsefeld, GermanyComplex home buying process. High consulting effort. Little digital support for customer decisions.Responsibility for the conception and implementation of a web-based 3D home configurator as a central digital sales and decision-making product – from product definition to launch.Focus:Transforming complex purchasing decisions in home building into a usable, digital product.What I built:
- Conceived a web-based 3D home configurator – for structured depiction of individual construction projects and reduction of consulting effort.
- Translated complex product and variant logic into understandable, interactive user guidance.
- Structured digital decision-making processes for customers – from initial orientation to concrete configuration.
- Consistently considered mobile usage scenarios and integrated them into the product conception.
- Structured collaboration between product, development, design, and sales, and aligned them towards a common goal.
- Created the foundation for more efficient sales processes and shortened decision cycles on the customer side.
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Education
- Bachelor of ArtsHumboldt University of Berlin2007Bachelor of Arts in Social Science, Sozialwissenschaften
- Business Administrator in Marketing CommunicationAcademy for Marketing Communication Frankfurt2002Business Administrator in Marketing Communication