Freelancer profile translated to English.

Description

- Passionate about digital marketing

- Dual expertise: Marketing and Data analysis

- 7 years of experience

- Analytical mindset - Versatile - Creative

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With over 7 years of experience in digital marketing, I have developed comprehensive expertise ranging from lead generation to communication strategy, including content creation and multi-channel campaign management.

I have had the opportunity to work in various environments – startups, SMEs, and large corporations – where I refined my strategic vision and adaptability.

Today, I am strengthening this expertise through Data Analyst training (Le Wagon), to combine marketing creativity with the power of data.

This dual skill set allows me to analyze performance with precision, optimize campaigns using data-driven insights, and support strategic decisions with reliable and clear indicators.

Curious, rigorous, and passionate about digital, I enjoy continuous learning and sharing my discoveries.

For me, marketing is a field of constant innovation, where data analysis becomes an essential lever to understand, anticipate, and create value.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Lyon (up to 30km)

Formalive
Digital Marketing and Communication Manager
February 2021 - April 2025 (4 years and 2 months)
Lattes, France

- Deploy and manage the digital marketing strategy
- Manage a team
- Generate leads (Facebook Ads, Google Ads, Bing Ads, Pinterest ads, TikTok Ads, Inbound Marketing)
- Manage and develop social media presence (Facebook, LinkedIn, Instagram)
- Develop and manage web campaigns
- Produce and update communication materials
- Manage and update the WordPress website
- Manage press and media relations
- Manage the e-marketing communication budget
Facebook Advertising WordPress Website Creation Inbound Marketing Google Analytics Google AdWords
Verizon Connect
Digital Marketing Specialist
June 2018 - February 2021 (2 years and 8 months)
Montbonnot
Lead generation through email campaigns, direct mail, and social media, SEA. Daily marketing support for the sales team. Content creation: blog posts, white papers, brochures, customer testimonials…. Social media management: Facebook and LinkedIn
DomNexX
Web Marketing Officer
September 2017 - December 2017 (3 months)
Meylan
Market and competitor analysis - Monitoring Website implementation - Content writing Writing blog articles