Freelancer profile translated to English.
Back to original languageAbout Hajar
I support B2B and B2C companies in structuring and optimizing their acquisition and lead generation strategies. I work across the entire funnel, from strategy definition to the activation of digital levers (CRM, emailing campaigns, content, acquisition). Accustomed to working in international and high-growth environments, I combine strategic vision, data-driven approach, and operational execution.
My goal: to transform marketing actions into concrete and measurable results.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- ArtidigiDigital Marketing ManagerFebruary 2025 - December 2025 (10 months)
- Develop and deploy data-driven Social Media strategies aligned with business objectives and brand positioning.
- Manage and optimize Paid Media campaigns (Meta Ads, Google Ads) by controlling targeting, A/B testing, and ROAS improvement.
- Analyze performance through key KPIs (CTR, CPC, CPA, conversion rate) and formulate strategic recommendations.
- Conduct market analysis and competitive benchmarking to identify growth opportunities.
- Implement acquisition and retention strategies aimed at maximizing lead generation and CLV.
- Contribute to strategic presentations and commercial proposals for business development.
- QuadientMarketing SpecialistTECHJuly 2023 - July 2024 (1 year)Rueil-Malmaison, France
- Lead automated CRM campaigns via Eloqua (segmentation, workflows, A/B testing, landing pages) generating +30% qualified leads.
- Administer and optimize the WordPress website in line with marketing priorities and product launches.
- Translate and localize 100+ marketing content (white papers, infographics, articles) from UK/US to the French market, increasing engagement by +20%.
- Coordinate with teams (France, USA, UK) Sales, graphic designers, SEO/SEA providers, and IT to align assets and campaigns.
- Organize corporate events and trade shows, from logistics to communication.
- Track commercial performance via Salesforce and produce detailed monthly reports for management.
- GIFIDigital Marketing and Web AnimatorRETAIL (LARGE RETAILERS)September 2022 - August 2023 (11 months)47300 Villeneuve-sur-Lot, France
- Optimize natural referencing (SEO), (site structure, content creation and integration, reporting...) and apply SEO agency recommendations.
- Update the website via (Magento, WordPress, HubSpot) to integrate new products, visuals, and content according to campaigns and seasons.
- Create mockups and visuals via Adobe Suite, in coordination with external graphic designers; transmit files to developers for integration.
- Monitor website performance (traffic, bounce rate, conversions) through reporting, with optimization recommendations.
- Contribute to the website redesign project under Salesforce Commerce Cloud: define needs, prepare content, participate in platform configuration, and support internal users.
- Ensure visual consistency and a fluid customer journey in line with all stakeholders.
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Education
- Master Spécialisé Manager Marketing Et CommunicationToulouse Business School Paris2024Master Spécialisé Manager Marketing Et Communication
- Master in Double Degree PGEBrest Business School Brest2023Master En Double Diplôme PGE