Hajar Khalil

Planning and coordination of internal and external communication projects, defining objectives, deliverables, and deadlines. Participation in the design and launch of offline and digital communication campaigns. Content writing for internal and institutional publications such as newsletters, internal magazines, and special communications. Design of institutional reports (ESG, activity report, management report...) Content writing for external communication materials such as brochures, emailings, press releases... Management of the institutional website and intranet. Financial communication: Design of financial brochures, post-council press releases... and publication in press media. Management of relationships with external suppliers. Management of media relations (press insertions, interviews...). Budget management: Management and monitoring of budgets allocated to communication projects. Organization of Bank events (press conferences, seminars, conventions, signings...). Management of Bank partnerships (partnership agreements for employees and

Implementation of an editorial calendar for the website and writing of SEO articles. Coordination of the team of writers, graphic designers, and SEO specialists to ensure a collaborative and coherent approach. Implementation of natural referencing (SEO) strategies to optimize the visibility and ranking of editorial content in search engines. Analysis of audience data and performance of editorial content to optimize communication strategies. Writing of promotional texts for new real estate projects. Writing and publication of press releases. Establishment of partnerships with influencers and experts in the field to enrich editorial content and strengthen its impact. Organization of events (seminars, press conferences...).

Definition of the editorial line and strategic orientations in collaboration with management. Supervision and coordination of the editorial team to ensure impactful content. Writing and editing of promotional content, product descriptions, and articles. Monitoring of promotional offers published on the Groupon Morocco, France, Belgium, and Switzerland websites.

Ensuring editorial compliance with Groupon's standards and guidelines, as well as the specific requirements of each market.

Collaboration with marketing teams, designers, and SEO specialists to optimize the impact of content.