Hajar Eddahbi

I’m a designer with a background in architecture, currently based in Spain, and driven by a strong curiosity for how ideas take shape across different mediums. My architectural training informs the way I think about design as a system, where structure, clarity, and intention matter as much as aesthetics. I enjoy experimenting with both digital and traditional tools, using each as a way to explore, test, and refine ideas.

My work focuses on branding in its broadest sense, from strategy and visual identity to website design, always aiming to build cohesive and scalable systems rather than isolated visuals. Alongside this, I’m currently expanding my practice into user experience and product design, exploring how design decisions can improve clarity, usability, and meaning.