Freelancer profile translated to English.
Back to original languageAbout Hafsa
Product Owner / Project Manager immediately available to support Agile digital and data transformation projects, with strong experience in digital project management, functional scoping, and delivery coordination. I am involved in requirements gathering, backlog structuring, writing Features, User Stories, and acceptance criteria, sprint preparation, facilitating Agile rituals, progress reporting, and delivery monitoring.
Accustomed to interfacing between business and technical teams to clarify needs, prioritize under constraints, and ensure sprint stability through formalized validation processes. Comfortable in web, CMS, CRM, and AI environments, I bring a consolidated product vision to teams and steering committees.
I bring value to the following areas:
- Scoping of digital projects and business transformation
- Product Ownership: backlog, user stories, roadmap, prioritization
- Delivery coordination between business, tech, design, and data teams
- Digitalization of processes and workflow automation
- Implementation of reporting, KPIs, and dashboards
- User adoption, documentation, and change management
- Continuous improvement of internal processes and tools
I am comfortable in autonomous, agile, and rapidly evolving environments where it is necessary to quickly understand challenges, structure priorities, streamline coordination, and deliver concrete, measurable solutions adopted by users.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- DeGNZ LabsProduct Owner & Delivery LeadSOFTWARE PUBLISHINGOctober 2024 - Today (1 year and 10 months)Paris, FranceCoordination of the launch of an AI product in a complex technical environment, involving product, data, and engineering teams.
- Clarification of product vision, gathering business needs, and transforming them into a prioritized backlog.
- Writing User Stories, acceptance criteria, and actionable tickets for technical teams.
- Sprint preparation, commitment tracking, dependency, risk, and blocker management.
- Coordination of product, data, AI, and engineering teams to ensure understanding of requirements and quality of deliverables.
- Delivery monitoring, risk management, progress reporting, and regular communication with stakeholders.
- Contribution to the delivery of a first version with a clarified product base and an actionable backlog.
Technical Environment:Jira, Confluence, Notion, Power BI, Looker Studio, Advanced Excel, GitHub Copilot, ChatGPT, Agentic AI tools, VS Code - SUISUBProduct Owner / Digital Project ManagerCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 7 months)Paris, FranceIndependent structure through which I work with various organizations on agile digital transformation projects involving websites, CMS, CRM, digital platforms, automation, and AI solutions.
- Gathering, clarifying, and formalizing business needs with stakeholders.
- Transforming needs into Features, User Stories, and actionable tickets for technical teams.
- Structuring, prioritizing, and monitoring the product backlog in an iterative delivery approach.
- Sprint preparation, ticket scoping, and dependency management.
- Implementing validation processes to manage scope changes and preserve sprint stability.
- Facilitating Agile rituals, monitoring progress, managing risks, and reporting to stakeholders.
Representative Missions:Website & CMS Redesign - Health Center:scoping user journeys, structuring the backlog, coordinating design/content/integration, and pre-launch testing.Web3 Platform Development:product management of a scalable digital platform, feature prioritization, writing User Stories, and sprint monitoring.Campaign Launch 360 & Digital Rollout:coordination of a multi-channel digital launch involving landing pages, content, CRM, automation, and business validation.CRM & Workflow Transformation:CRM process optimization, business rule formalization, evolution prioritization, and user support.Internal Workflow Setup:gathering business needs, scoping AI use cases, structuring an automation backlog, and coordinating between business, data/AI, and delivery teams.CMS & Content Operations Setup:structuring workflows for content contribution, validation, and web publishing.Tools: Jira, Notion, Trello, Miro, Figma, HubSpot, Salesforce, Zapier, SQL, GA4, Looker Studio, Power BI - AllianzMarketing Affiliation & E-PartnershipsBANKING AND INSURANCESeptember 2022 - October 2023 (1 year and 1 month)La Défense, FranceManagement of digital campaigns and acquisition partnerships, with a strong focus on reporting, KPI monitoring, cross-functional coordination, and continuous optimization.• Operational monitoring of digital campaigns, external partners, and acquisition activities.• Coordination between marketing, data, and partners to ensure alignment of priorities and smooth campaign execution.• Monitoring of business and performance KPIs: ROI, CPA, leads, conversion, volumes, and quality of results.• Building performance reports to improve visibility on results and support operational decisions.• Analysis of campaign data, identification of optimization levers, and formulation of recommendations.
Recommendations
Be the first to recommend Hafsa
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MS Manager Marketing Data & E-CommerceSKEMA Business School2023MS Manager Marketing Data & E-Commerce
- Master Digital EntrepreneurshipEM Normandie2022Master Entrepreneuriat Digital
Certifications
- Google AdsGoogle2023
- SQL for Data ScienceUCDAVIS2024