Freelancer profile translated to English.
Back to original languageAbout Hafsa
With over 12 years of experience in the intense world of Marketing and startups, I know how much mental overload and pressure can weigh on daily life, both for leaders and their teams.
Today, I put this dual culture of business and human well-being at the service of organizations that wish to replace a climate of stress with a lasting atmosphere of professional well-being.
How I support you:
- Individually: A space for listening and gaining perspective for leaders, managers, and employees facing stress.
- Collectively: Practical workshops to provide employees with concrete tools for emotional regulation and well-being at work.
Contact me by private message to discuss your needs or those of your organization.
NB: Consulting and support interventions aim for Quality of Work Life (QWL) and professional development; they do not in any way substitute for medical or psychological follow-up.
French
Native or bilingual
Can work on-site
Casablanca (up to 50km)
Experience
- FreelanceEmotional Coaching SpecialistHEALTH AND WELLNESSJune 2023 - Today (3 years and 2 months)Casablanca, Morocco- Stress and emotion management: Emotional regulation tools- Support for emotional wounds- Support in case of low morale and emotional exhaustion- Strengthening self-esteem and confidence- Change management: Strategies and protocols- Neuro-Linguistic Programming (NLP) and other stress management and personal development techniques
- LogitechRegional Director of Marketing and Sales OperationsJanuary 2024 - January 2025 (1 year)Casablanca, Morocco- Retail Excellence: Improving in-store presence through merchandising, displays, and brand showcasing.- Digital Engagement: Collaborating with premium partners to enhance online presence.- Training and Events: Developing partners' knowledge of the brand, product categories, products, and innovations.- Managing the budget and financial operations of marketing activities.- Monitoring and performance of field teams: Processing reports and analyzing partner performance and potential to determine the appropriate level of engagement for each.- Partner Program: Monitoring and evaluating the achievement of our partners' objectives.
- JumiaCRM ManagerJanuary 2022 - January 2024 (2 years)Casablanca, Morocco- Development and execution of campaign strategies: acquisition, reactivation, loyalty, satisfaction, based on context, business objectives, and overall strategy.- Prioritization based on campaign profitability: sales performance, technical performance, costs, production lead times.- Collaboration and alignment with various stakeholders.- Planning of CRM campaigns (push notifications, SMS, newsletters, pop-ups, news feeds, discount codes) according to commercial campaigns and objectives.- Targeting and segmentation (algorithm development) based on vendor offerings and geolocation.- Creation of CRM content tailored to the target audience: messages, visuals, redirection links, etc.- Scheduling of CRM campaigns on various CRM tools (MDS, Airship, etc.) according to the established plan.- Analysis of generated sales performance, interpretation of trends, and proposal of improvements.- Training, coaching, and support for junior employees.
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Education
- Business and Enterprise ManagementISCAE Casablanca2013Spécialité: Marketing
Certifications
- Professional Certificates in Emotional Coaching - CPD UK Accredited TrainingAlison
Skill set
Categories
- Other