Freelancer profile translated to English.

Description

Passionate about social impact and the web, I have always sought to understand how technology can positively transform our society. After a career in digital marketing, I found my path by combining this passion with my expertise: helping companies to be useful, desirable, and profitable. 🚀

For over 13 years, I have been supporting startups in various sectors (finance, insurance, art, HR...) with a human-centered and impact-driven approach.

Some of my achievements:

Increased the acquisition rate of international students from 4% to 40% 📈

Built an engaged community of 360K+ followers for a fintech

Managed +€100,000 of advertising budget per year with concrete results

Multiplied lead generation by 5 while reducing costs by half

Piloted 5 website redesigns with a SEO progression of +100%

I don't limit myself to strategy: I train, I pilot product launches, and I always put customer experience and impact at the heart of my actions.

Want to discuss impact projects? Let's talk! 💡

Industry field of expertise

Languages

English
Fluent
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FREELANCE
Digital Marketing Consultant
February 2019 - Today (7 years and 6 months)
+10 years of experience with startups, scale-ups and institutions.
I support you in structuring your growth with a hybrid approach: clear strategy + concrete execution.

𝗗𝗲𝘂𝘅 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝘀𝗲𝗹𝗼𝗻 𝘃𝗼𝘀 𝗯𝗲𝘀𝗼𝗶𝗻𝘀:
1- CMO & Marketing Advisor
2- Digital marketing & growth expert
Positioning Strategy Go-to-market Strategy Inbound Marketing Growth Marketing Make Automation Communication Consulting
Syoux
Senior Growth Manager
BANKING AND INSURANCE
July 2023 - December 2024 (1 year and 6 months)
Champs-sur-Marne, France
• Development & implementation of the marketing growth strategy for the insurtech Syoux.
• Definition & implementation of the content, SEO and Social Media strategy.
• Proposal & implementation of SEA campaigns.
• Identification of opportunities to acquire new customers and develop relationships with existing customers.
• Analysis of marketing data and performance to optimize campaigns and budget allocation.
• Coordination with the Sales and development team to maximize growth.
• Influence, media & press relations.
• Analysis of the competition to identify opportunities for innovation and differentiation.
Strategy Digital Marketing Strategy Growth Marketing Project Management Acquisition Inbound Marketing Marketing Branding
Studely
Chief Digital Marketing Officer
BANKING AND INSURANCE
April 2017 - December 2022 (5 years and 9 months)
Puteaux, France
. Define and implement the Marketing strategy
· Structure the Marketing division and define the brand identity, ensuring its respect
· Develop levers for better marketing of Studely's services and their adaptation to different markets
· Manage the Marketing strategies implemented by subsidiaries in conjunction with the marketing and digital marketing managers (monthly meetings, training: adjustments, exchange of best practices, performance evaluation, etc.)
· Propose a multi-channel content strategy to strengthen awareness and improve the subscription rate to its services
· Improve the quality of the user experience by developing a relevant content strategy for the Studely space
· Deploy new websites, Studely's presence on social networks, conversion of Internet users, online advertising, increased visibility and traffic, customer loyalty.
. Improve Studely's SEO, its e-reputation, by producing personalized Print and Web supports
· Develop online partnerships (media, display, affiliation, influencers...)
· Manage Marketing Automation campaigns on Hubspot and ensure reporting
· Manage Growth campaigns in collaboration with a partner agency
· Organize online events (webinars, live events, virtual workshops, etc.) and offline events (welcome events, concert sponsorship, etc.) to better publicize Studely and promote its image.
· Produce market analyses and benchmarks to detect new market opportunities and improve the brand's positioning
· Ensure regular reporting of performance at Group level.
· Manage the Digital Marketing team in France (5) and internationally (7).
· Member of CoDir.
Digital Marketing Strategy Marketing Branding Project Management Team Management CRM SEO SEA Influencer Relations Partnerships KPI Tracking Press Relations Product Management

Check out Hafida's experience

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

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MULTIMEDIA PROJECT MANAGER
IIM - Institute of the Internet and Multimedia
2018
Master 2: Creative Industries: Media, Web, Arts (Option: Web)
Université Vincennes-Saint-Denis (Paris VIII)
2015