Hady Barry

I support brands like Besson Chaussures and Don Papa in implementing their customer acquisition strategies by activating several levers: email marketing, display, IAB programmatic, video display, co-registration, and social ads.

My daily missions:

1- Development of digital acquisition strategies:

• Participation in the development of clients' online media strategy as part of their multi-channel communication.

• Centralization of information and coordination of internal resources with Data, Design, Sales teams, etc...

• Relationship/negotiation with media partners.

• Occasional management of cross-channel media topics across all group entities.

2- Monitoring of digital campaigns:

• Management of all media levers (social media, emailing, affiliation, display, etc.),

• Campaign monitoring (tracking / go-live / optimization),

• Adherence to rules and processes established within the team and with clients,

• Analysis and reporting of campaign performance,

• Ensuring the quality of deliverables, adherence to budgets, and deadlines.

3- Development of client relationships:

• Providing the best possible experience for our clients,

• Developing innovative solutions with clients,

• Ensuring the achievement of objectives set with advertisers and supporting them in improving campaign quality.

4- Support for the Traffic team:

• Contributing to the recruitment of new members for the Traffic team and participating in their onboarding,

• Supporting team members in their skill development,

• Training on tools, work methods, and internal processes.

• Overseeing the client portfolio of your team and ensuring they provide the best service level to their clients,

• Providing concrete solutions to team members and clients,

• Facilitating internal relationships and operations.

I joined Reworld Media, the number 1 magazine publisher by theme and a high-growth company, to develop the database monetization activity and CRM project management.

My missions in bullet points:

AFFILIATION: Record revenue in 2021 🚀

- Migration of the Affiliation activity from Mailkitchen to MailXpertise;

- Recruitment and Management of two interns

- Training new hires on CRM tools (Cheetah, Truepush, MailKitchen, dedicated BO)

- Management of affiliation campaigns

- Client relationship management with affiliation agencies

- Tracking of affiliation revenue and agency invoicing

- Analysis of activity profitability and KPI monitoring (RPM per database, RPM per agency, eCPM per database, campaign deliverability, open rates, clicks, and reactivity)

- Monitoring best practices and strategic thinking on improvements to increase activity revenue

ACQUISITION AND TRAFFIC 🚀

- Implementation of multi-brand newsletters, feeds, and scenarios with the goal of increasing website traffic (Closer, Autoplus, F1 i, Top santé, Pleine vie, Marie france, Gourmand, Autojournal, etc...)

- Creation of landing pages (Unbounce, Swipe pages) and contests (Qualifio, BeOp) to collect emails for our brands

- Implementation of alert newsletters to increase website audiences

- Monitoring deliverability and adherence to email best practices for all websites

- Reporting and KPI dashboards

- Implementation of a dedicated back office for creating newsletters for our websites

TECH PROJECT MANAGEMENT 🚀

- Integration and development of datalinks to segment our databases by theme

- Implementation of newsletter subscription APIs for all our websites

- Integration of web push notifications on all our websites (Batch, Adrenalead)

- Integration of Ividence and Powerspace tags in our newsletters (HTML kit)

- Request for subdomain delegation

- Integration and monitoring of BeOp performance

- Creation of unsubscribe links and sender addresses for websites on Cheetah (CRM and email routing tool)

After a brief experience during "Les Entrepreneuriales" with my ready-to-wear brand project (Project nominated for the "Entreprendre autrement" award), and a thesis on creating an ethnic ready-to-wear brand, I decided to launch my eco-responsible brand.

My biggest challenge was developing and launching my first products despite my lack of knowledge about the entire fashion industry value chain.

My goal for this year is to achieve a revenue of €80,000 🚀 💰

Tasks performed before launch:

- Market research and quantitative and qualitative surveys on consumption patterns in the fashion sector

- Business plan and three-year forecast validated by the CCI of Créteil

- Briefing and validation of sketches by the stylist

- Research for African, Organic, GOTS, and/or recycled fabric suppliers

- Research for production workshops in France and Africa

- Organization of a photo shoot and model search

- Scriptwriting and video production for crowdfunding

Daily tasks:

- Development of a content production calendar for social media

- Social media management (Facebook, Instagram, LinkedIn)

- Website SEO optimization

- Launch and management of the crowdfunding campaign

- Setup and monitoring of paid acquisition campaigns on Facebook

- Order management and package shipping to customers

- Customer service and returns management

- Creation of workflows and setup of automatic campaigns on MailChimp