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Malt Strategy
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Malt Tech Trends 2026
Hadrien LouyotHL

Hadrien Louyot

⚡ Google Ads, Meta Ads & Strategy 🧠​ +10 years exp.

€650/day
13 projects
Paris, FR
8-15 years
SEA
Google Ads
Meta Ads
Growth Strategy
Traffic Acquisition

Average response time: 24 hours

Freelancer profile translated to English.
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About Hadrien

> Growth - Strategy - Google Ads - Meta Ads - Acquisition - SEO - E-commerce & Lead Generation

Hello and welcome to my profile!

As a senior head of growth, I have over 10 years of experience in online customer acquisition, including 3 years at IZIPIZI as Digital Brand Manager (creation and management of the growth, acquisition & communication department), then as a freelancer for over 8 years with a hundred clients (B2C & B2B companies, growth agencies, and accelerators) on growth, strategy, and acquisition missions, with a clear objective: return on investment.

My work ranges from e-commerce campaigns to lead generation campaigns, with clients of all sizes and budgets: from brand launches to supporting clients with revenues up to 4 billion euros.

To maximize results, I now offer 360° support on the following levers:

-> Strategy & Audit: growth strategy, Meta and Google account audit
-> Creation of optimized leadgen landing pages, Shopify e-commerce sites, and showcase sites (Webflow & Wordpress sites)
-> Configuration: GTM tracking, tagging plan, conversion rate optimization for sites and e-commerce funnels
-> Acquisition: SEA (Google Ads), SEO (technical aspects + articles optimization), social ads (Meta Ads, Pinterest Ads, TikTok Ads, Snapchat Ads...)
-> Automation: conversion funnels, marketing automation, emailing
-> Analytics: web analytics, dashboarding

Below are some client references by sector:

-> Fashion & Design: Bathroom Graffiti, ORMAIE, Hemricourt
-> Food & Drinks; Famil'Eat, NOPO, Snowmelt
-> Tech: ROAST Dating, Gabsee, Peeble Connect
-> Fitness & Health: Emeis, MinistÚre de la Santé, Energie Forme, So Mush Organic
-> Real Estate & Insurance: Simplicim, Netfi, Mon Estimation

Feel free to visit my website!
www . contrast-360 . com

Looking forward to discussing it together,
Hadrien Louyot
E-commerce
Fashion and Cosmetics
Health and Wellness
Retail (Small Business)
Insurance

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 30km), Marseille (up to 10km)

Experience

  • Freelance
    Consultant in Digital Acquisition & Strategy
    E-COMMERCE
    June 2018 - Today (8 years and 1 month)
    Paris, France
    Growth hacking & training Facebook Ads / Google Ads / TikTok Ads / Snapchat Ads / Pinterest Ads / Twitter Ads & digital strategy (social media, SEO and influencers) for about fifty clients with various objectives: conversions (acquisition and retargeting), traffic, awareness, form registration, opt-in database development, visibility on Instagram...
    Google AdWords Facebook Marketing Instagram Marketing SEA Facebook Ads Traffic Acquisition Growth Hacking Growth Marketing TikTok Ads Snapchat Ads Twitter Marketing Pinterest Ads Google Tag Manager Google Data Studio Google Analytics SEO SMO Google Ads Traffic Management
  • IZIPIZI
    Digital Brand Manager
    RETAIL (SMALL BUSINESS)
    February 2016 - February 2019 (3 years)
    Paris, France
    Facebook Ads / Instagram Ads / Growth hacking / Snapchat / Pinterest / Tumblr / Twitter / LinkedIn / Youtube, monitoring, organization of contests and FB Ads campaigns tracked on Analytics, daily sending of products to influencers, management of content relayed by our distributors worldwide, management of the rebranding and relations with agencies

    ‱ Brand management: creation of influence strategy, partnerships with brands, boutiques and various media (Colette, Merci, Highsnobiety, Konbini...), organization of collection photoshoots, brainstorming on collaborations, creation of photo & video content

    ‱ Event management: organization of parties at our partners' locations (2 parties at Merci – 250 people, 1 party at Carrousel du Louvre - 200 people, 1 party at Archive 18-20 - 100 people), sponsorship of sports events and music festivals.

    ‱ Management: recruitment and management of a team of 3 people including a permanent employee and 2 interns (6 interns recruited in total)
    Traffic Management Facebook Marketing Instagram Marketing Instagram Web Marketing Strategy Facebook Ads Growth Hacking Branding Brand Content Team Management Marketing Social Media Community Management Google Analytics Google Ads
  • Freelance
    Blogger
    E-COMMERCE
    September 2015 - September 2017 (2 years)
    Paris, France
    Creation, management, and collaboration for Instagram / Pinterest / Tumblr accounts:
    ‱ @upcomingart_gallery (total of 25,000 followers across 3 networks, 2017 data)
    ‱ @dining_in_paris (total of 20,000 followers across 3 networks, 2017 data)
    ‱ @sleep_in_paris (total of 16,000 followers across 3 networks, 2017 data)
    ‱ @the_outwear_guide (total of 10,000 followers across 3 networks, 2017 data)
    Social Media Instagram Pinterest Facebook Instagram Marketing Facebook Marketing Content Marketing Brand Content Branding Community Management Communication Strategy Web Marketing Strategy
Check out Hadrien's experience

Reviews

5.0

Out of 13 ratings

F

Franck

Consultant e-commerce - Dermway Paris

Reviewed on 6/9/2026

I had the opportunity to work with Hadrien on e-commerce topics and I highly recommend him. Hadrien demonstrated an excellent understanding of the brief as well as the associated strategic and operational challenges. His recommendations were always particularly relevant, pragmatic, and adapted to our context. Beyond the quality of his analysis, I also greatly appreciated the care taken in implementing his recommendations. Each step was carried out with rigor, method, and great attention to detail, which contributed to achieving concrete and rapid results. He is an e-commerce consultant who is both competent, involved, and reliable, whom I recommend without hesitation.
E

Eric

Conversion Boosters

Reviewed on 6/6/2024

Hadrien perfectly leveraged his expertise in SEA and SMA strategy to address the lead generation challenge for this player in the optics sector. The challenge was all the more complex as it was in the B2B field #googleads #linkedinads
Show all 13 reviews

Recommendations

YB
GM
FU
+5
Yaniv Benaim and 7 other people have recommended Hadrien

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Education

  • Marketing
    UNB - University of New Brunswick
    2010
  • Master in International Marketing - Bilingual Program
    ESCE - Ecole Supérieure du Commerce Extérieur
    2014

Skill set

SMO
Instagram Marketing
Facebook Marketing
SEO
Instagram
Google Analytics
Communication Strategy
Web Marketing Strategy
Web Marketing
Social Media Training
Web Marketing Training
AdWords Training
Marketing
Digital Communication
Social Media
Content Marketing
Communication
SEO Audit
Google
Google Tag Manager
Data Mining
Facebook Ads Training
Pinterest Ads
Snapchat Ads
TikTok Ads
TikTok
Snapchat
Twitter Marketing
Twitter
Instagram Ads
Instagram Advertising
Traffic Management
Google Data Studio
Growth Marketing
Branding
Brand Content
Team Management
Community Management
Pinterest
Facebook
Event Management

Categories