Hadrien Houlière

E-store Manager and brand founder, I have managed Shopify, Magento, and Salesforce stores, from the brand I created and funded myself to a network of 6 international stores.

What sets me apart: I don't think of an e-shop as a website, but as a business. Every decision, a theme, a product page, a promotion, an A/B test, must generate value. Having managed my own brand taught me to think as much about execution as about profitability, and it's this approach that I bring to every assignment.

Specifically, I am involved in:

– CRO: funnel audit, A/B testing, continuous improvement of key pages (PLP, PDP, cart)

– Operational e-commerce management: commercial animation, merchandising, campaign launches, catalog management

– Shopify setup & redesign: theme selection, store structuring, product page optimization for conversion

– Acquisition & CRM: Meta Paid Media management, CRM campaign management (Klavyo, Brevo), SEO optimization

– Data & reporting: KPI tracking, GA4 / Contentsquare analysis, actionable recommendations

My approach is concise and direct: I prefer a clear deliverable and a decisive recommendation to a long report. I work well with DTC, premium, or growing brands looking for an autonomous e-commerce partner capable of handling a subject from end to end.