About Hachimi
bit.ly/hachimi-yallaoui
A Fractional CMO,
an obsessed Growth Marketer with a proven track record in driving business growth, optimizing marketing funnels, and creating high-impact strategies for companies seeking measurable results.
Working with Enterprises such as: Nasdaq, Uber, Devere-Group, Cleartrip, and some others.
As well as Startups like: Fin-tech, SaaS, Talent solutions, Marketplaces, Medtech, Ridesharing, and some Shark Tank businesses.
With significant experience as a growth advisor and coach within prestigious incubators in Dubai, and San Francisco.
Areas of Expertise:
- Growth Strategy & Framework Development
- A/B Testing & Experimentation
- Data Analytics & Reporting
- Content Marketing & SEO Optimization
- Conversion Rate Optimization (CRO)
- Paid Media Strategies (Google & Meta Ads, Social Media)
- Program Management & Team Building
- Email Marketing, and Organic Lead Generation
- Marketing Technology (MarTech) Stack Optimization
Leveraging my expertise in analytics tools like Google Analytics and Tag Manager, I create experiments and tests that provide actionable insights and drive continuous improvement. I know how to run A/B tests that matter, interpret data with precision, and adjust strategies for maximum impact.
Results-Oriented Approach: I believe in setting clear KPIs and focusing on the strategies that deliver results. Whether you’re looking to increase conversions, enhance retention, or improve content performance, I’ll work closely with you to achieve and exceed your goals.
I’ve worked on everything from running growth experiments to developing and managing entire growth programs, helping clients and trainees alike understand and implement best practices across a range of channels, including PPC, email marketing, and social media.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- BrandzenManaging DirectorCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)New York, United StatesSeasoned T-shaped, growth marketeer with 9 years of experience.Building and implementing strategies focused on data, rapid growth experiments, and out-of-the-box tactics for both paid and organic growth.With a number of multinational projects within financial services, real estate, transport, D2C, SaaS, and early-stage growth companies. Successfully grew businesses' customer acquisitions by deploying holistic growth strategies based on the AAARRR funnel principles.I help clients prioritize the marketing channels and opportunities that will unlock growth the fastest. For one company, that might be social media marketing or influencer marketing; for another, it might be PPC advertising, or a referral program.Together, we build out a custom growth strategy just for you. We'll look at your website or product and work to create relevant “pushes” — whether that’s an email marketing effort, a paid social media ad, or SEO updates — geared towards increasing conversion at every stage of your funnel.For SaaS companies, that might mean boosting new users' signup rates; for startup e-commerce businesses, it could mean laser-focusing on customer retention.
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Education
- PhD in Data Communications and Systems AdministrationCoverntry University2014
Certifications
- Hubspot Certified ExpertHubspot2018