Freelancer profile translated to English.

Description

I joined Louis XIV advertising in late 1998 under the creative direction of Bertrand Suchet, where I honed my skills on accounts like Le Petit Marseillais, Rolex, Audi, and Rue du commerce, among others. Then I returned to DDB Paris. An agency where I stayed until 2025.

I started as a junior copywriter and ended up as Creative Director. During this period, I managed about ten of the agency's brands.

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

DDB Paris
Creative Director
January 2022 - May 2025 (3 years and 4 months)
Paris, France
• Management of several budgets and clients, cost optimization and expense control.
• Team management (12 people).
• Recruitment management: posting ads, meeting candidates, increasing staff and production capacity.
DDB Paris
Copywriter/Creative Director
December 1998 - June 2025 (26 years and 6 months)
Paris, France
30 years of creation as a copywriter, the last 4 as creative director.
Numerous awards have rewarded my efforts. Towards the end, I managed about ten clients and was responsible for a dozen creatives.
DDB Paris
Copywriter
December 1998 - January 2022 (23 years and 1 month)
Paris, France
• Creation of digital, print, and television multimedia advertising campaigns for various products or services.
• Analysis of marketing data to effectively segment and target audiences.
• Proposal of alternative solutions when a concept does not meet client expectations or budget constraints.