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Gwenola LemassonGL

Gwenola Lemasson

Transition & Innovation Consultant - Manager

€600/day
Rennes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Gwenola

Transition & Innovation Consultant - Manager. I support public and private organizations in their responsible transformations, by aligning strategy, innovation, and environmental impact.

My approach is systemic and pragmatic: I mobilize the right tools at the right time (Carbon Footprint®, CSR, responsible innovation, AI / responsible digital literacy) to help organizations make informed decisions and take action.

What I can do for you:

• Support for transition initiatives (diagnosis, prioritization, roadmap)
• Carbon Footprint® and reduction trajectories (decision-making support tool, not an end in itself)
• Responsible innovation: sustainable business models, solution design
• Literacy & training: climate, AI Act, responsible digital
• Operational support for consulting firms and structures

My positioning:

- Strategic vision + field grounding
- Pedagogy and action
- Adapted to SMEs, local authorities, and organizations in transition
- Without a normative or guilt-inducing approach

Based in Brittany, I work remotely throughout France and in person in the West.

Background & references:

Master's degree in Innovation Management – IGR-IAE Rennes (Merit)
CSR & Sustainable Development Expert Certification (RNCP level 7)
Trainer (OPCO funding possible via ITG / Qualiopi)
Climate Fresque & New Narratives Fresque Facilitator
Prospective for Transitions Training – CNAM

Goal: to equip organizations to act, without jargon or greenwashing.
  • French

    Native or bilingual

  • Spanish

    Fluent

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • FREELANCE en portage salarial avec ITG
    Catalyst for Sustainable Transformations | Impact, Innovation, and Digital
    CONSULTING AND AUDITS
    November 2025 - Today (7 months)
    Vitré, France
    I help public and private organizations align purpose, strategy, and innovation to accelerate their transition.

    • Impact Strategies: diagnostics, carbon footprints®, roadmaps, CSR support
    • Responsible Innovation: new business models, design thinking, design fiction
    • Digital Transformation: AI Act, responsible digital, ethical governance and compliance

    My approach: to foster concrete, collective, and useful solutions for sustainable, dynamic, and real-world transformations.

    https://verslatransition.fr
    Digital Transformation Innovation Management Change and Transformation Management Sustainability Strategy Carbon Footprint
  • Cofidur
    CSR Project Manager
    September 2024 - September 2025 (1 year)
    Laval, France
    CSR Awareness
    Diagnosis and formalization of a CSR action plan
    Prospective business model with the Executive Committee (Design Fiction)
    Responsible Purchasing
    Anti-corruption
    Organization of Quality of Life at Work Week
    Inclusion, Diversity, and Gender Equality
    GDPR / AI Diagnosis
    Development of Cofidur's first CSR report
    Preparation for the 2025 Ecovadis assessment (Cofidur improved from 62/100 to 67/100)

    GDPR / AI Diagnosis
    Compliance recommendations
  • Pagan Poetry
    Manager of an Ecolodge (Sustainable Tourism, Responsible Entrepreneurship & Local Development)
    TRAVEL AND TOURISM
    September 2017 - January 2023 (5 years and 4 months)
    San Ramón, Costa Rica
    Strategic Steering & Responsible Governance:
    • Creation and management of an ecolodge based on the principles of sustainable tourism and social responsibility.
    • Administrative, financial, and regulatory management (relations with local authorities, invoicing, formalities).
    • Active member of CCI France-Costa Rica, development of ethical and local partnerships.

    Environment & Sustainability:
    • Implementation of ecological practices: reforestation, rainwater harvesting, composting, organic vegetable garden.
    • Selection of responsible suppliers and purchasing management according to ethical and environmental criteria.

    Local Economy & Know-how:
    • Creation and management of an artisanal cheese dairy: production of raw milk cheeses for the ecolodge's restaurant.
    • Knowledge transfer: trainer in French cheese making (in Spanish and French) for farmers and individuals.

    Responsible Marketing & Communication:
    • Business Development: Creation of sustainable tourism offers, local partnerships.
    Website creation, content strategy, SEO, social media management, and community management.

    Social Engagement & Training:
    • Facilitation of workshops with the Alliance Française, raising visitor awareness of environmental and cultural issues.
    • Promotion of tourism that respects local communities and biodiversity.

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Education

  • Master Management de l'innovation, Accompagner les transformations numériques et RSE des entreprises mention Bien
    Master Management de l'innovation, Accompagner les transformations numériques et RSE des entreprises mention Bien
  • Certification Experte RSE et Développement Durable - niveau 7 RNCP
    Certification Experte RSE et Développement Durable - niveau 7 RNCP

Skill set

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