About Gwenn
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- EPISTOTeam Lead Traffic ManagerAugust 2023 - March 2026 (2 years and 7 months)Paris, France- Management: Daily supervision of the team (coaching, skills development) and recruitment of new profiles to structure the department.- Performance & Profitability: Guarantee of gross margin across all acquisition campaigns and the effectiveness of each Traffic Manager.- Technical Expertise: Supervision of the most complex campaigns and regular testing (new formats, creatives) to improve results.- Analysis & Data: Continuous data analysis using SQL to define best acquisition practices and ensure constant performance improvement.- Internal Coordination: Improvement of processes between Sales, Operations, and Product teams.
- EPISTOTraffic ManagerOctober 2021 - July 2023 (1 year and 9 months)Paris, France- Operational Management: Creation, setup, and daily management of hundreds of acquisition campaigns (primarily Meta Ads) to meet study needs.- Performance Optimization: Constant monitoring of key indicators (CPA, click-through rate, respondent volume) to ensure profitability and delivery of each project.- A/B Testing & Creatives: Regular testing of new approaches (visuals, headlines, audiences) to identify levers that maximize respondent engagement.- Data Analysis: Use of SQL and data visualization tools to analyze results and adjust bidding strategies in real-time.
- SPIN8Traffic ManagerSeptember 2020 - October 2021 (1 year and 1 month)Paris, France- Traffic Management: Management of Lead Generation campaigns on various networks (Google Ads, Facebook Business Manager, native advertising...)- Analysis and Reporting- Web Designer: Creation of landing pages related to our ads- Project Manager: Launch and strategic design of new businesses
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Education
- M2 Marketing Data and E-commerceSKEMA Business School2020M2 Marketing Data et Commerce Electronique
- Grande Ecole ProgramSKEMA Business School2020Programme Grande Ecole