Gwénaëlle Marcillac

Mission: Structuring the communication strategy for the reopening of the Parisian showroom (23 rue du Bac) in Fall 2025.

° Development of the overall strategic recommendation: brand positioning, editorial line, distribution plan, tone of voice.

° Writing of key materials: press kit, newsletters, event invitations, product storytelling, sales arguments.

° Website optimization: redesign of the "About Us" and "Know-how" pages, SEO writing.

° Creation of organic & sponsored content for Instagram & LinkedIn, with implementation of a 4-month editorial calendar.

° Coordination of the press campaign and advice on media planning (specialized decoration/lifestyle publications).

° Management of the event launch (showroom inauguration): targeting influencers (journalists, architects, designers).

🧩 Skills used: Editorial strategy, brand content, copywriting, print & web writing, event communication, brand image consulting.

Mission: Support an independent production company in the development of two feature fiction films.

° Complete structuring of production files: financing plan, schedule, statement of intent, CNC forms.

° Strategic advice on seeking public and private funding (CNC, regional aid, Sofica, international co-production).

° Content writing: production notes, official letters, pitch decks, talking points.

° Coordination of pre-production stages: breakdown, shooting schedule, technical requirements, casting, location scouting.

° Support in creating visual identity: logo brief, graphic identity, communication materials.

🧩 Skills used: Financing plan, CNC files, budget and administrative monitoring, writing of statements of intent and communication materials.

Mission: Media coverage, distribution, public screenings of a documentary.

° Implementation of a strategy for the media coverage and distribution of a documentary.

° Ensuring logistics and communication at the Francophone Film Festival of Angoulême.

° Managing social media and producing engaging editorial and visual content.

° Seeking funding through sponsorship and crowdfunding.

° Prospecting distributors, cinemas, and partner associations.