About Gwendoline
French
Native or bilingual
English
Fluent
Experience
- The Adecco GroupSocial Media Project Manager | eBusiness & AcquisitionHUMAN RESOURCESAugust 2020 - Today (5 years and 10 months)Lyon, FranceFor all the group's brands:📌 ADVERTISING- Implementation of Facebook, Instagram, LinkedIn, TikTok advertising campaigns- Implementation of influencer campaigns📌 B2B and B2C COMMUNITY MANAGEMENT- Definition and implementation of editorial strategies- Content creation- Community management (6 brands, approximately 550k followers)- Implementation of action tracking and reporting- E-reputation management- Platform and tool performance monitoring- SEO📌 PROJECT MANAGEMENT- Enrichment and development of the Adecco France chatbot in collaboration with external providers- Deployment of the tool on new channels📌 STRATEGIC AND COMPETITIVE INTELLIGENCE
- OrthodidacteE-Marketing / Communication ManagerEDUCATION AND E-LEARNINGAugust 2019 - August 2020 (1 year)- Management and execution of marketing activities- External and internal communication (emailing, advertising, etc.)- Content creation- SEM- SEA- SEO- Benchmarking- Budget management- Partial management- Competitive intelligence
- OrthodidacteE-Marketing / Communication Manager - InternshipEDUCATION AND E-LEARNINGApril 2019 - June 2019 (2 months)Grenoble, France- Creation of marketing and communication materials - Adobe Suite- SEO- Basic SEA knowledge- Definition and implementation of editorial strategy- Webmastering - WordPress
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Education
- Master of ScienceINSEEC U.2022Master of Science - MS Marketing digital, Marketing et comm
- Business, Sales, Marketing Degree - E-marketing / E-commerce CertificationÉtablissement Philippine Duchesne - ITEC Boisfleury2020Licence de commerce, Commerce, Vente, Marketing - Certification e marketing / e-commerce
Certifications
- Google Analytics for BeginnersGoogle2021
- Fundamentals of Digital MarketingGoogle2020