Freelancer profile translated to English.
Back to original languageAbout Gwendoline
Clarify your complex messages and boost your visibility.
Artistic director & health communication officer, I have been supporting laboratories, institutions, and medical start-ups since 2019.
I design visual materials and deploy digital strategies to make information clear, engaging, and impactful.
🔍 What I help you achieve:
- Simplify medical information, for patients or healthcare professionals
- Tell and illustrate care pathways or complex situations
- Structure dense content, making it more readable and impactful
- Design and produce documents adapted to your needs (print & digital)
- Deploy and manage your social media with engaging and consistent content
- Monitor, analyze, and optimize your digital campaigns (KPIs, traffic, engagement)
🔑 My expertise:
- Illustrations & infographics
- PowerPoint presentations
- Content writing and creation for your media and social networks
- Multi-channel campaigns (documents, flyers, training materials, comics, newsletters..)
- Social media : strategy, editorial calendar, creation, publication & moderation
- Reporting & post-campaign results analysis
💡 My added value: expertise in graphic design, health communication, and patient pathways to transform complex subjects into accurate, sensitive, and accessible messages.
✅ SuperMalter 🏅 reliable, responsive, and creative. Experienced in collaborating with the public sector.
🚀 Trusted by: MSD · AP-HP · Hôpital Henri-Mondor · UCB Pharma · Théa Pharma · Carrefour ...
📩 Need support that truly speaks to your audience? I help you deliver the right message, in the right format, to the right people.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Nandy (up to 10km)
Experience
- CarrefourCRM and Digital Marketing CampaignsRETAIL (LARGE RETAILERS)January 2026 - Today (5 months)Massy, FranceAs part of a service assignment for Beelix, I work as an independent contractor for Carrefour (global headquarters) on the design and adaptation of graphic materials for CRM and digital marketing campaigns, aimed at promoting commercial offers and strengthening customer engagement across various touchpoints.Missions:
- Design and adaptation of visuals for CRM and digital marketing campaigns
- Creation of graphic materials for emails, newsletters, letters, banners, pop-ups, inboxes, and push notifications
- Adaptation of creations to different formats and channel constraints
- Adherence to and adaptation of the Carrefour graphic charter across all materials
- Optimization of campaign visual impact to improve message readability and customer engagement
- Collaboration with project, marketing, and CRM teams in a structured, multi-stakeholder environment.
- Groupe Théa
On Malt
Study Book – Art Direction & Clinical Data Presentation in OphthalmologyMEDICALNovember 2025 - December 2025 (1 month)Paris, FranceAs part of the promotion of the product THÉALOSE, Théa Pharma entrusted me with theart directionandgraphic productionof a **study book for medical representatives in ophthalmology**.🎯 ObjectiveCreate a reference tool for drug promotion, highlighting the product's scientific data and clearly demonstrating its differentiation from competing solutions.🎨 Contribution & Responsibilities- Overallart directionof the book from the conception phase
- Creation and adaptation of the **graphic charter**, with a modern and professional approach
- Completelayoutof a 55-page document
- Design of graphics to illustrate clinical study results
- Structuring andinformation hierarchy of scientific contentto facilitate reading and understanding by medical representatives
- In-depth work on content clarity and pedagogy
- Management of regulatory and scientific constraints
✅ Results- A clear drug promotion tool, used as a reference by medical representatives
- A **modernized art direction**, praised for its readability and effectiveness
- **Very positive client feedback**, on both content and form
- Continuation of collaboration on other projects
- EnsweetArt Direction and Graphic Creation of an Infographic SeriesMEDICALAugust 2025 - August 2025 (1 month)Paris, France📌 Creation and art direction of 30 educational infographics🔹 Objective: Design a series of 30 clear, impactful, and branded infographics to illustrate key data for patients needing cardiac rehabilitation and to enrich the client's blog pages, thereby increasing their visibility and attracting more traffic, particularly via Google Images.🔹 Challenge: Define a strong and harmonious visual identity, with human and positive illustrations, easy to adapt, while respecting the technical constraints related to digital distribution.🔹 My approach:✔️ Initial discussion with the client to understand their needs and approve the creative brief.✔️ Proposal of a complete graphic direction: typography, colors, layout, and illustration style.✔️ Creation and adaptation of the 30 infographics based on the approved style.✔️ Integration of content (texts and data) provided by the client.✔️ Optimized export for the web and delivery of Canva source files for independent adjustments.💡 Result: A series of educational, modern, and consistent infographics, strengthening the client's visual identity and contributing to generating more organic traffic to their site.
Reviews
Recommendations
BB
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 (M2) Art Director, Graphic Design – Advertising Creation – Multimedia / Animation.Ecole intuit.lab2018Master 2 (M2) Directrice artistique, Design Graphique – Création publicitaire – Multimédia / Animation.
- High School Diploma, ESLycée Geoffroy St Hilaire2013Baccalauréat, ES