Freelancer profile translated to English.

Description

Google Ads and Social Ads specialist, I support companies that want to structure their acquisition or reach a growth milestone.

My background has led me to manage high-stakes campaigns (Jobijoba, E-commerce, Lead Gen), which taught me one essential thing: rigor. Whether your budget is €500 or €10,000 per month, the method remains the same: structure properly, track data precisely, and optimize continuously to lower your costs.

I work in total transparency: you keep control of your accounts, and my reports are designed to be understood at a glance.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Rennes (up to 50km), Paris (up to 50km)

Wedig
Google Ads & Meta Ads Expert (SEA/SMA)
DIGITAL AND IT
September 2024 - Today (1 year and 11 months)
Rennes, France
Managed a client portfolio (LeadGen & E-commerce) | + €1M Annual Investments
Built strategies with growth objectives
Expert management of SEA accounts (Google Ads, Bing Ads) and Social Ads (Meta Ads, Tiktok Ads, LinkedIn Ads)
Setup and data analysis of Google Analytics (GA4)

Client types supported: SaaS (Managed by MQL / SQL); Franchise network (Local SEO); E-commerce (Managed by POAS)
Bing Ads Google Ads TikTok Ads Google Tag Manager Meta Ads
HelloWork
SEA Manager - Google Ads & Bing Ads
HUMAN RESOURCES
August 2023 - August 2024 (1 year)
Rennes, France
Creation and continuous optimization of Search, Demand-Gen, PMax, and Display campaigns for Jobijoba in France, the UK, and Germany, on Google Ads and Microsoft Ads. Restructuring of main accounts based on the catalog through the implementation of Ad Customizers.
Performance-driven budget management: Managed budgets ranging from €800K to €2M annually, adjusting spending according to performance objectives to ensure optimal return on investment.
Performance analysis and recommendations: Daily analysis of campaign performance via Looker Studio and Piano Analytics. Implementation of A/B Tests and recommendations for UX/UI improvements to optimize conversion rates.
Marketing Intelligence: Competitive benchmarking to identify competitors' features, services, and digital strategies. Continuous monitoring of updates related to the digital marketing ecosystem.
Internal and external collaboration: Regular communication with Google Ads and Microsoft Ads Key Account teams. Daily collaboration with technical and sales teams.

Google Ads / Bing Ads / Piano Analytics
Google Ads Piano Analytics Google Ads Editor Bing Ads Looker Studio
Freelance
Media Buyer
DIGITAL AND IT
February 2026 - Today (6 months)
Rennes, France
Strategic and operational support for a client portfolio (VSEs, SMEs, and E-commerce businesses) in developing their paid acquisition.

**Audits & Strategy**: In-depth analysis of existing accounts, identification of budget wastage, and restructuring of campaigns (Search, Shopping/PMax, Display).
**SEA & Social Ads Management**: Daily management and optimization of bids and audiences on Google Ads and Meta Ads (Facebook/Instagram). Strategies focused on Lead Gen (CPA) and E-commerce (ROAS/POAS).
**Tracking & Data**: Implementation of advanced tagging plans via Google Tag Manager (GA4, Enhanced Conversions, Consent Mode v2) to ensure reliable data reporting.
**Reporting**: Design of automated and personalized dashboards on Looker Studio for KPI monitoring.
Google Ads Bing Ads Meta Ads TikTok Ads LinkedIn Ads