About Gwendal
French
Native or bilingual
Experience
- Agence • MédiaDirector & Consultant/Trainer in Multimedia CommunicationSeptember 2019 - Today (6 years and 10 months)Nantes, FranceAgence Média is an entity specializing in high-performance multimedia communication and offers its expertise through consulting, services, and training. Agence Média develops and utilizes the concept of multimedia communication on its media and for its client partners. Multimedia communication allows for cultivating hypertext links to generate monetary and data value through a target audience. More concretely, the multimedia communication strategy consists of determining, creating, and distributing a message to a target audience using the media they consume (interactive editorial content involving still or animated images, video, sound, text, and hypertext) transmitted via the right digital visibility vectors (natural SEO, paid SEA, e-mailing, social networks, media relations, affiliation, digital advertising) and delivered on the right digital platforms (website, application, product, or software). This is to achieve a specific objective (sale, contact, phone call, catalog download, email acquisition, social community enrichment) measured analytically and allowing for value generation through data, with the ultimate goal of developing and sustaining an organization.
- Université de NantesLecturer in Multimedia CommunicationOctober 2019 - Today (6 years and 9 months)Nantes, France- Lecturer in multimedia communication strategy- Lecturer in webmarketing- Lecturer in natural referencing- Lecturer in editorial content design- Lecturer in web writing- Lecturer in e-mailing and newsletters- Lecturer in community management- Lecturer in press and media relations- Lecturer in monitoring and e-reputation- Lecturer in affiliation- Lecturer and project management- Lecturer in media strategy
- Agence 404Senior Webmarketing ConsultantFebruary 2014 - August 2019 (5 years and 6 months)Nantes, FranceSenior webmarketing consultant and project management.- Webmarketing expertise- Web writing expertise- Natural referencing (SEO) expertise- Press and media relations expertise- Community management expertise- Social networks expertise- Monitoring and e-reputation expertise- E-mailing and newsletter expertise- E-advertising expertise- LinkedIn expertise- Google My Business expertise- Web project management expertise As a trainer, I have developed and delivered new training courses with my various areas of expertise:- Digital strategy trainer- Webmarketing trainer- Web writing trainer- Natural referencing (SEO) trainer- Press and media relations trainer- Community management trainer- Social networks trainer- Monitoring and e-reputation trainer- E-mailing and newsletter trainer- E-advertising trainer- LinkedIn trainer- Google My Business trainer- Web project management trainer
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Education
- Bachelor of Webmarketing and E-communication, Digital and Media/Multimedia CommunicationCap Vers Saint-Herblain2013Bachelor Webmarketing et E-communication, Communication numérique et média / multimédia
- BTS in Business Communication, Business CommunicationLycée Notre Dame de la Paix2010BTS Communication des Entreprises, Communication d'entreprise