Gwenaelle Le Gonidec

WEB PROJECT MANAGEMENT:

- Implementation of an ERP

- Adapt the marketing strategy to the 3 websites in line with the group's overall strategy

- Ensure the launch of new websites for the group

- Optimize and monitor developments in collaboration with the technical team

- Coordinate with teams and external service providers on the roadmap sequencing

- Manage daily maintenance and bugs

- Design wireframes

- Write functional specifications

- Ensure acceptance testing and quality control

- Control project timelines and budgets

- Optimization and management of an image bank for different departments (marketing, production, back office, and sales) via Keepeek

ANALYSIS:

- Monitor performance via Google Analytics, implement reports and propose optimizations

- A/B testing, analysis of customer journeys to improve conversion rates

- Manage tagging plan via Google Tag Manager

Corners:

- Opening of department store corners - Printemps (Haussmann, Vélizy 2, Lyon, Tours)

- Management of department store corners - Galeries Lafayette (Cap3000, Montpellier, BHV Marais, Luxembourg)

- Team management and recruitment

- Schedule management

- Stock management / stock rotation

- Management and implementation of commercial operations

Digital Same mission as before

-Website creation: www.azzaro.boutique Definition and realization of the design in collaboration with the web agency Elaboration of product sheets Product upload

- Commercial development of the website

- Integration of an ERP for logistics

- Management

- Monitoring and coordination of e-commerce activity on different platforms (Europe / Asia / Latin America) within a limited budget.

- Achievement of turnover and profitability objectives, monitoring progress through reporting and implementation of associated KPIs,

- Daily management of the different platforms: organization and post-production of photo shoots, wording optimization, stock and logistics center monitoring,

- Management of various service providers and web marketing agencies (SEO, paid search, display) in France, China, and Brazil,

- Based on briefs, events, and collections, development of commercial animation of the sites and the online customer experience,

- Ensure the quality and omnichannel consistency of the brand in the digital space, develop and enrich customer knowledge,

- Constant monitoring of digital trends, proactive and innovative to continuously improve website features and sales.

- After-sales service monitoring and management

- Management of the institutional website www.azzaro.fashion