Freelancer profile translated to English.
Back to original languageAbout Gwenaelle
Creative Concepts
Image & 360° Campaigns (Agency Culture - Vision & Execution)
Art Director (and real jack-of-all-trades) with 3+ years of agency experience and 2 years in-house, I conceive and deploy projects; from creative strategy to the production of visual systems designed to be deployed, not just admired.
Hybrid profile, I am involved in all stages of the project: concept, branding and execution, with a strong sensitivity to storytelling and imagery.
Accustomed to agency demands, I am comfortable with fast-paced projects as well as more structuring initiatives.
Key Skills
- Creative Storytelling & Art Direction
- Brand Experience/Activation
- Visual Identity (Print/Digital)
- Shooting & Visual Production
- Social Media Campaigns
Multi-sector experience: beauty, lifestyle, tech, retail...
Available to strengthen a creative team, work on a concept, or support project production.
Offers
🟡Offer 1 - Creative Support
Art Direction for various projects
→ concept, mood board, guidelines, rendering
→ integration into the creative team
🟡Offer 2 - Campaigns & Visual Systems
Multi-sector Creative Concept & Storytelling
→ concept, campaign universe, implementation, deployment
🟡Offer 3 - Visual Identity
Art Direction for Brand Content
→ preparation, storytelling
→ branding, guidelines
🟡Offer 4 - Social Media
→ posts, universe, adaptations
Why Choose Me?
Varied Experience: Solid agency experience for renowned brands, guaranteed adaptability.
Personalized Advice: Support at every stage, advice tailored to your needs.
Unlimited Creativity: Constant pursuit of innovation for unique and memorable designs.
📞 Contact me today to discuss your project and let's create today what will make a lasting impression tomorrow!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- L'AGENCE MARIE-ANTOINETTEArt DirectorCONSULTING AND AUDITSFebruary 2023 - Today (3 years and 6 months)Paris, FranceHybrid profile, I am involved in concept, branding, and execution, with a strong sensitivity to storytelling and imagery.Experience on multi-sector projects: beauty, lifestyle, tech, and retail.Key Skills:• Creative Storytelling & Art Direction• Brand Activation & Experience• Shooting Production (mood board, set design, production monitoring)• Product Launches & 360° Activations (Print, Digital, Events)• Social Media & Content Strategy
- Les Echos - Le ParisienGraphic DesignerPRESS AND MEDIANovember 2021 - September 2022 (10 months)Paris, France
- Creation of news motion graphics for the group's social media
- Social media branding for the Paris Paradis festival
- Social media content for the Les Échos Planète account
- Creation of digital content (banner / web homepage / newsletter)
- Print creation (poster campaign / pages in Les Echos and Le Parisien newspapers)
- Octave Associé (ancien Rocket Studio)Graphic DesignerCONSULTING AND AUDITSNovember 2020 - November 2021 (1 year)Paris, France
- Branding of the parent company (Octave) as well as the Apparelo artisanal textile printing workshop
- Illustration & publishing (white paper / sales brochure)
- Digital content (web homepage / social media content)
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Education
- Master in 360° Art DirectionL'Institut Supérieur des Arts Appliqués (LISAA), Paris2022
- Bachelor in Graphic Designer ConceptionL'Institut Supérieur des Arts Appliqués (LISAA), Paris2020