About Gwénaëlle
French
Native or bilingual
Experience
- Gwen CommunicationPrint & Digital Communication ConsultantJanuary 2019 - Today (7 years and 5 months)Hauts-de-France, FranceI support local businesses and organizations in the digital transition of their activities. I address their digital communication needs (website creation, virtual tours, community management, etc.) and business development.
- SoLocal GroupDigital Strategy ConsultantJune 1999 - June 2018 (19 years)Lille, FranceDevelopment and management of a client portfolio for the European leader in local digital communication available on the internet, mobile, and print (Pages Jaunes, Mappy, Ooreka, and partnerships with Google, Bing, Yahoo, and Apple). My mission: to provide effective e-marketing strategy solutions. Understand and adopt clients' commercial and marketing objectives, then define targets and methods to reach them effectively, develop the roadmap, plan and monitor multi-channel campaigns, create, communicate, and track the editorial plan for SEO (semantic and technical competitive analysis of website referencing), define KPIs, analyze ROI through analytics, implement corrective actions to improve efficiency and optimize costs. E-Marketing Strategy Multi-channel Communication Website Creation SEO SEA Retargeting Social Networks SMS Campaigns, Mailing Regional and National Challenge Winner
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