Gwenaelle Brochoire

At Oocity, we have a clear mission: to design a fairer world by integrating inclusive research & design into the heart of innovation.

Since 2017, we have been working with companies, public institutions, and committed organizations, with a tailor-made approach that goes beyond regulatory standards - and a diverse panel of committed consumers and testers, ready to provide feedback on your products and services to test your hypotheses, evaluate accessibility, service quality, and satisfaction.

Our 6 areas of intervention cover the entire user experience, from project scoping to evaluating the impact of your actions:

Studies & Research:

• Quali & quanti studies

• UX and Accessibility testing

• Prospective and trends

Design & Service Design:

• Co-design and participatory innovation

• Customer journey design

• Inclusive employee and HR experience

Marketing & Communication:

• Workshops and training

• Language elements and storytelling

• Testing and optimization

Engagement & Participation:

• Workshops and focus groups

• Interviews and moderated testing

• Mystery shopping & real-world evaluation

Inclusive Innovation:

• International monitoring and benchmarks

• Design fiction and usage scenarios

• Development of innovative products

Transformation & Impact:

• ESG diagnosis and action plan

• Accessibility procurement clauses

• Social and economic impact measurement

Clients: BPCE, IT-CE, Ipsos, Institut CSA, RATP, Deloitte, Société Générale, Quadient, Edenred, UCB Pharma, Mastercard Advisors, Souffleurs d'images, Open Inclusion, Ville de Clichy, Direction des Achats de l'Etat, Région Auvergne-Rhône-Alpes…

https://www.oocity.co/

Course “Inclusive UX Research” (8h)

Objectives:

• Identify the uses and expectations of people expressing accessibility and inclusion needs

• Become aware of the impact of inaccessibility, stereotypes, and biases in studies (user/market research)

• Identify best practices and solutions to implement

• Integrate accessibility into business practices and specifications, beyond the regulatory framework

• Disseminate issues and best practices to study stakeholders

(teams, service providers, suppliers, and partners).

Pragmatic, operational, and committed, a community of consultants unlike any other.

"Connecting super-powers to make the world a better place"​ "Connecting talents to offer a better life"​

COMPANIES: Why become a cactus client? We put our uniqueness at the service of your performance. We are not traditional consultants. Working in various large companies, we form a community of talents with "super powers"​ in many areas of expertise: products, people, digital, sustainable development, supply chain, industry, business. Our clients' feedback following our services marks a real difference through the pragmatism and operational approach of our members.