Gwenael A.

A good business is born from a good product, and a good product is born from a good need. Identifying the right need and validating the right product are fundamental elements in creating a business model that makes sense for end-users.

This is exactly what I can help you achieve through UX Research and Test Design.

By implementing a UX Research process, your company will move faster, make fewer mistakes, and have a team that is always aligned.

I can support you in creating this testing and validation process within your team so that you can be sure you are meeting your users' real needs.

With over 5 years of experience in digital, I have had the opportunity to work in various types of organizations, from large corporations to startups, including agencies.

You probably have questions! Don't hesitate to write to me so we can chat and see how we can, together, ensure we give meaning to your experiences.

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My UX Research process bridges two major methodologies: Design Thinking and Agility. It integrates the following steps and deliverables:

[RESEARCH]

→ User studies, customer journey maps, interview guides, focus group organization, benchmarking, persona creation, empathy & experience mapping...

[PLAN]

→ Study restitution, co-construction workshops, and team/vision alignment...

[TEST]

→ Prototype realization, guerrilla testing, interview guide writing, focus group organization and facilitation, usability tests...

[MAINTAIN]

→ Data analysis, A/B Testing implementation, documentation, and study restitutions...