Guzmán Etcheverry

Manage the end-to-end design and development process for digital products. Combine user experience insights with business strategy to guide design decisions and ensure alignment with client goals. As a project manager, I've learned how to balance strategy, creativity, and execution to deliver impactful results.

Worked on 4 projects, participating in the full design process—from discovery to high-fidelity prototypes. Presented designs to clients for feedback and collaborated closely with developers to bring ideas to life. Built two websites using no-code tools like Framer and Webflow, learning how to turn concepts into functional, user-friendly experiences.

Big Fidelity helps businesses strengthen their marketing and loyalty strategies through digital cards that are easy to create, manage, and use. Our platform allows clients to design personalized loyalty programs, improve customer retention, and gain valuable insights into user behavior. From seamless onboarding with QR codes to tools for data-driven decision-making, we make loyalty simple, effective, and impactful. As a co-founder, I launched the product from scratch and lead product discovery, branding, product design, and sales efforts. Currently I'm involved in daily operations focused on growth, decision-making, and driving business strategy.