Guy-Mathieu De Mey

Photographer and videographer, I put my experience at the service of my clients' visual communication. Indeed, having professional photographs and videos available is an essential asset to your corporate communication strategy. It is fundamental for a company or institution to enhance its image and stand out from the competition. My corporate photography services are aimed at all professionals: large companies, SMEs, artisans, independent professionals, associations, or local authorities. I create portraits, reports, or advertising campaigns for them, highlighting their human capital, their know-how, or their products, adapted to all communication media. Depending on the projects, I work alone or with my team to offer a solution adapted to all needs.

Manage visual production WRITE THE IMAGE STRATEGY Create and implement the image strategy based on the master plan and communication plan.

- Write and update the image strategy

- Adapt the Dkt iconographic charter

- Conduct image monitoring across various digital and physical channels

- Share the image strategy with different departments PRODUCE VISUAL CONTENT Produce visual content in compliance with specifications and the iconographic charter.

- Manage a panel of image providers

- Define an annual image budget based on the communication plan

- Write briefs consistent with communication needs and the work of the offer's stakeholders DISTRIBUTE VISUAL CONTENT Distribute visual content to make it available on physical and digital channels.

- Ensure timely distribution of visual content

- Qualify data to ensure its retrieval by employees and e-commerce sites

- Propose visual content adapted to each distribution channel PROTECT PERSONAL DATA Ensure the Protection of Personal Data (in compliance with legal and ethical frameworks).

- Be able to precisely identify personal data

- Act proactively by considering the protection of Personal Data from the project design phase MEASURE IMAGE PERFORMANCE Measure and analyze the relevance of visual content with sports users.

- Analyze the ROI of visual content across different distribution channels

- Adapt the image strategy to the performance of visuals

Image

- Manage IPs for prototype retrieval

- Manage prototypes with Studio 52

- Participate in the preparation of lifestyle shoots

- Upload lifestyle photos and films to PixL with naming management

- Participate in the redesign of the iconographic charter Graphic Design

- Adapt existing graphic designs

- Design new graphics and/or brief/test agency work

- Create the Newfeel graphic charter (formats for specific uses) with associated photo brief (framing/format)