Freelancer profile translated to English.

Description

My 13 years at Michelin gave me the opportunity to be at the heart of the Group's digital transformation. I was able to initiate and successfully lead a wide variety of digital projects that expanded and confirmed my expertise in:

- Websites: consumer journey, content optimization

- Mobile apps: user experience and project management for development

- Social media: communication plan, content strategy (owned/paid), crisis management plan

- Influencer marketing: strategy, influencer selection, influencer briefing, KPI definition, performance reporting on the Traackr tool

With this expertise and an excellent understanding of the business challenges related to digital marketing, I offer you the following services:

- Mapping of your digital ecosystem, diagnosis and recommendation

- Support in defining your marketing communication objectives in alignment with your business objectives

- Communication plan, content strategy across all your touchpoints

- Definition of an Influencer and Partnership marketing strategy for your brand

- Support in sourcing and selecting Influencers/Partnerships

- Performance monitoring and recommendation

On a more operational level

- Bilingual spoken and written French / English

- Drafting of briefs for creation/production of web and social media content

- Building your roadmap and identifying necessary resources

I am described as a passionate and committed professional in everything I do. My strength is to look at a problem from a different angle and find a simple solution.

I also believe that alone we go faster, but together we go further!

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Michelin
Influencer and Partnerships Marketing Manager, Europe
TRANSPORTATION
September 2020 - March 2023 (2 years and 6 months)
Clermont-Ferrand, France
Reporting to the B2C Europe Marketing Communication team, which includes experts in Media, Web & SEO, eRetail, CRM, and Influencer & Partnerships Marketing. Acts as an expert consultant in supporting countries/businesses in activating their influencer marketing strategy, particularly in influencer/partnership selection and performance measurement. Manages the European network.
Influencer Marketing Strategic Partnerships Network Animation Digital Transformation Traackr Influence Strategy
Michelin
Global Digital Marketing Manager
TRANSPORTATION
September 2013 - March 2023 (9 years and 6 months)
Clermont-Ferrand, France
Responsible for defining the digital strategy - especially for the web - based on business objectives. Establishes the annual roadmap and manages a network of digital managers for its deployment (globally and in Europe).

Defines content strategy and its activation on social media.
Digital Communication Strategy Web Marketing Strategy Project Management Content Optimization Teamwork Cross-functional Coordination Decision Making Meeting Facilitation
Quebec Regional Touristic Association
Advertising and Marketing Senior Consultant
January 2009 - January 2010 (1 year)
Montreal, QC, Canada
Leading mission to support the executive board in the definition of a plan to improve performance and cohesion of marketing activities throughout the network of Quebec's 21 touristic regions.