Guy D'Arexy

The company: L'AGENCE GLOBALE has set itself a dual mission.

1 - STRATEGICALLY support business leaders in defining their digital vision.

2 - OPERATIONALLY help their teams execute this vision with method and rhythm.

www.lagenceglobale.fr

The company: La Caisse d'Epargne Bretagne Pays de Loire is a regional bank serving the economic development of its territories.

Global mission: Manage the development, launch, and marketing of several offers, including madeuxiememaison.fr (banking and services offer dedicated to second homes).

1 - Build and manage a project team of 30 people representing all business lines of the company.

2 - Design and market a specific banking offer.

3 - Establish strategic partnerships (MonChasseurImmo, AlloDiagnostic, Nextories, etc.).

The company: iAdvize is a conversational marketing platform (SaaS model).

With iAdvize, companies can predict and engage real-time contact opportunities with their customers and prospects. They are connected via messaging (chat) with micro-entrepreneur experts (ibbü community).

The missions: manage the strategic action plan for the ibbü product.

1 - Recruit and manage the team (10 people) responsible for sourcing, selecting, and engaging the ibbü community for iAdvize clients (Cdiscount, ManoMano, Leroy Merlin, etc.) with a pure focus on service quality.

2 - Lead and manage daily close collaboration with the iAdvize teams (Marketing, Sales, Product) to affirm alignment of vision, objectives, and common KPIs.